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Digital Marketing Lead (PPC & SEO)

PRIMOTECH

India ยท On-site Full-time Lead 2d ago

About the role

As a Marketing Team Lead (SEO/PPC) at Primotech, you will play a crucial role in leading and managing a team of SEO and PPC specialists to drive performance and growth. Your responsibilities will include:

- Developing and implementing effective SEO strategies, covering on-page, off-page, and technical SEO aspects. - Planning, executing, and optimizing PPC campaigns across various platforms like Google Ads, Bing Ads, and social media. - Analyzing website performance metrics using tools such as Google Analytics, Search Console, and SEMrush. - Monitoring and managing ad budgets, bid strategies, and ROI optimization for paid campaigns. - Managing and implementing tracking through Google Tag Manager to enhance campaign insights and analytics. - Staying updated with the latest SEO/PPC trends, search engine algorithms, and best practices. - Conducting keyword research, competitor analysis, and audience segmentation for targeted marketing. - Collaborating with content, design, and development teams to improve marketing efforts. - Preparing reports and providing insights on campaign performance to clients and stakeholders. - Ensuring high-quality client communication by addressing queries and presenting strategies effectively.

Qualifications required for this role include:

- 4-7 years of experience in SEO and PPC with a proven track record of success. - Strong expertise in platforms like Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. - Excellent English communication skills (written & verbal) MUST. - Ability to handle international clients professionally. - Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc. - Hands-on experience with Google Analytics, Google Search Console, and Tag Manager. - Strong analytical mindset and data-driven decision-making. - Leadership experience in managing a marketing team.

If you are passionate about performance marketing, data analysis, and leading successful campaigns, we encourage you to share your resume at [HIDDEN TEXT]. As a Marketing Team Lead (SEO/PPC) at Primotech, you will play a crucial role in leading and managing a team of SEO and PPC specialists to drive performance and growth. Your responsibilities will include:

- Developing and implementing effective SEO strategies, covering on-page, off-page, and technical SEO aspects. - Planning, executing, and optimizing PPC campaigns across various platforms like Google Ads, Bing Ads, and social media. - Analyzing website performance metrics using tools such as Google Analytics, Search Console, and SEMrush. - Monitoring and managing ad budgets, bid strategies, and ROI optimization for paid campaigns. - Managing and implementing tracking through Google Tag Manager to enhance campaign insights and analytics. - Staying updated with the latest SEO/PPC trends, search engine algorithms, and best practices. - Conducting keyword research, competitor analysis, and audience segmentation for targeted marketing. - Collaborating with content, design, and development teams to improve marketing efforts. - Preparing reports and providing insights on campaign performance to clients and stakeholders. - Ensuring high-quality client communication by addressing queries and presenting strategies effectively.

Qualifications required for this role include:

- 4-7 years of experience in SEO and PPC with a proven track record of success. - Strong expertise in platforms like Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. - Excellent English communication skills (written & verbal) MUST. - Ability to handle international clients professionally. - Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc. - Hands-on experience with Google Analytics, Google Search Console, and Tag Manager. - Strong analytical mindset and data-driven decision-making. - Leadership experience in managing a marketing team.

If you are passionate about performance marketing, data analysis, and leading successful campaigns, we encourage you to share your resume at [HIDDEN TEXT].

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