Digital Marketing Specialist (m/f/d)

About Us

The Frankfurt School of Finance & Management is one of Europe's leading business schools. Our students, our staff, and our network stand for the highest quality, internationality, and innovative strength. Become part of a dynamic team and help us shape the future of digital marketing at a renowned university in the heart of Frankfurt am Main.

To strengthen our international team in the Marketing, Recruitment & Admissions department, we are looking for you to join us as soon as possible.

Your Tasks

• Strategic planning, management, and optimization of all paid social and paid search activities (Meta, Google Ads, LinkedIn, TikTok, etc.)
• Quality assurance of campaign setups and further development of audience, funnel, and channel strategies with a focus on lead generation
• Development of practical best practices and guidelines based on performance data, including KPI definition, strategic reporting, and derivation of concrete recommendations for action
• Ensuring reliable tracking and measurement concepts (GA4, Google Tag Manager, Pixel & Events)
• Responsibility for budget planning, control, and forecasting.
• Technical sparring and support for junior digital marketing specialists.
• Close cooperation with internal stakeholders (e.g., web, design, sales) for the strategic development of paid media activities.

Your Profile

• 5 years of practical, hands-on experience in paid social and paid search/SEA, including at least 1 year with strategic management and budget responsibility
• Very good understanding of paid media platforms, audience strategies, and funnel logic in the context of lead generation and conversion optimization.
• In-depth knowledge of GA4, Google Tag Manager, and tracking and measurement concepts.
• Very good written and spoken English skills (C1).
• Knowledge of German is an advantage.
• Strong analytical thinking skills, strong consulting skills, and an organized approach to work.

We Offer

• 30 days of annual leave, along with extra days off for special occasions
  • Whether it's the end of the year, your wedding, a move, or your birthday - we give you the gift of time.
  • This includes full days off on Christmas Eve and New Year's Eve, plus a half day on your birthday and on Shrove Tuesday.
• Company pension scheme
  • We're thinking ahead: with strong additional retirement benefits to secure your future
• Subsidised cafeteria
  • Enjoy healthy and diverse food options at great prices in our cafeteria
• Corporate benefit programme
  • Enjoy exclusive discounts for employees across a wide range of partner companies: from electronics to leisure activities
• Flexitime and time off to balance overtime
  • A balance of structure and flexibility: Our flexitime model within core working hours lets you compensate for overtime with additional time off
• Employee events and a strong team culture
  • From summer parties and Christmas celebrations to inspiring skill-sharing sessions: we believe in celebrating success together
• remote work in a 3-2 model
  • Flexible work model: Three days on-site, two days remote - supporting a healthy work-life balance
• Opportunities for education and professional development
  • Education is our core strength: Personalised career development through customised training and growth programs
• Excellent transportation links
  • Ideally located with excellent access to public transport
• smart AI solutions for everyday office work
  • Our advanced AI solutions streamline your workflow: so you can work faster and focus on what truly counts
• Exercise and fitness offers
  • Diverse sports options to help you stay active and recharge after work
• Discounted public transport ticket (Deutschlandticket)
  • Sustainable and budget-friendly travel with the subsidised Deutschlandticket