Digital Marketing Manager (Paid Media) (w/m/d)

About

The Frankfurt School of Finance & Management is one of Europe's leading business schools. Our students, our staff, and our network stand for the highest quality, internationality, and innovative strength. Become part of a dynamic team and help us shape the future of digital marketing at a renowned university in the heart of Frankfurt am Main.

To strengthen our international team in the Marketing, Recruitment & Admissions department, we are looking for you to join us as soon as possible.

Digital Marketing Manager (Paid Media) (w/m/d)

Location: Frankfurt am Main Start Date: As soon as possible Employment Type: Full-time Contract: Permanent

Responsibilities

• Strategic planning, management, and optimization of all paid social and paid search activities (Meta, Google Ads, LinkedIn, TikTok, etc.)
• Quality assurance of campaign setups and further development of audience, funnel, and channel strategies with a focus on lead generation
• Development of practical best practices and guidelines based on performance data, including KPI definition, strategic reporting, and derivation of concrete recommendations for action
• Ensuring reliable tracking and measurement concepts (GA4, Google Tag Manager, Pixel & Events)
• Responsibility for budget planning, control, and forecasting.
• Technical sparring and support for junior digital marketing specialists. Close cooperation with internal stakeholders (e.g., web, design, sales) for the strategic development of paid media activities.

Requirements

• 5 years of practical, hands-on experience in paid social and paid search/SEA, including at least 1 year with strategic management and budget responsibility
• Very good understanding of paid media platforms, audience strategies, and funnel logic in the context of lead generation and conversion optimization.
• In-depth knowledge of GA4, Google Tag Manager, and tracking and measurement concepts.
• Very good written and spoken English skills (C1). Knowledge of German is an advantage.
• Strong analytical thinking skills, strong consulting skills, and an organized approach to work.

What We Offer

• 30 days of vacation & additional days off for special occasions:
  • Whether it's the end of the year, a wedding, a move, or your birthday: We give you time, including days off on Christmas Eve and New Year's Eve, as well as half a day on your birthday and Shrove Tuesday.
• Company pension plan:
  • We think about tomorrow: with strong supplementary benefits for your future.
• Corporate Benefits Program:
  • Exclusive discounts for employees at numerous partner companies: from technology to leisure.
• Flexible working hours with time off in lieu:
  • Structure meets flexibility: Within our core working hours, you benefit from a flexible working time model with the option to compensate for overtime with time off.
• Employee events & team culture:
  • Whether it's a summer party, Christmas celebration, or inspiring skill-sharing sessions: we celebrate successes together.
• Mobile working in a 3-2 model:
  • Flexible working: Three days in the office, two days remote – for a balanced work-life balance.
• Very good public transport links:
  • Optimally accessible due to a central location and excellent public transport connections.
• Smart AI solutions in everyday office life:
  • Our modern AI solutions support you in your daily work: for faster processes and more freedom for the essentials.
• Sports and fitness facilities:
  • Diverse sports options: for an active balance to everyday work.
• Discounted Deutschlandticket:
  • Travel sustainably and affordably with the subsidized Deutschlandticket.

Ready for the Next Career Step?

Apply now online and become part of our dedicated team. We look forward to getting to know you! If you have any questions about the position or the application process, please do not hesitate to contact us.

Gabriela Rack Personalreferentin/ HR Manager Tel: +49 69 154008 – 996