Digital Marketing Manager

About Apex

Do you want to join a team that will embrace and encourage your motorsports obsession? Are you a social-savvy marketer looking for an opportunity to dig even deeper into the community? Are you a digital marketer who enjoys the challenge of moving customers from awareness to purchase across multiple channels? If this sounds like you, read on, because Apex is seeking a Digital Marketing Manager to join our team.

Apex is a leading provider of high-performance automotive wheels and accessories, serving a community of drivers who push limits and demand products that can keep up. Our reputation has been built through deep technical education, including our widely respected fitment guides and Real Performance-driven content, as well as an engineering-first approach to product development and authentic engagement with the enthusiast community. Founded in California in 2007, our company has grown into a team of 40+ passionate professionals and engineers working remotely across the US. We are united by a shared dedication to precision, performance, and authenticity.

Objective

The Marketing Manager is responsible for translating the CMO’s strategy into coordinated, high-performing programs and execution across key channels, including influencer/partnerships and email marketing, while managing day-to-day execution and handling promotional copywriting. You are a working manager and a channel owner, translating often ambitious strategies, building clear plans, mobilizing resources, and delivering measurable results. This role ensures that marketing initiatives are aligned, executed with speed and quality, and contribute directly to business performance.

Job Summary

This role sits at the center of Apex’s go-to-market execution. You will work closely with cross-functional partners, including Audience Growth (paid and social), eCommerce, Creative, and Sales, to ensure marketing efforts are aligned and driving measurable outcomes. Success in this role means that:

• Marketing Directors and our CMO are insulated from day-to-day execution, with confidence that initiatives are being properly planned, executed, and optimized
• Strategy is consistently translated into clear, actionable campaign plans that are delivered on time, on brand, and tied to measurable results
• Our Influencer & Partnership program is structured, scalable, and driving meaningful awareness and growth with new audiences
• Our email marketing program has evolved beyond primarily promotional campaigns into a more effective lifecycle strategy, growing our owned audience, improving engagement (CTR), and delivering stronger performance
• Our promotional and campaign copy consistently reflects Apex’s brand voice, technical credibility, and high standards within the enthusiast community

A critical component of this role is partnership with Sales. You will take inputs such as product priorities, promotions, and launch plans and translate them into clear marketing briefs and execution plans. From there, you will quarterback execution across the marketing team, ensuring work is scoped correctly, prioritized appropriately, and delivered on time. You will begin as a hands-on leader, directly owning execution in key channels while also guiding others. Success in this role means that day-to-day marketing execution becomes predictable, high-quality, and frees up our Directors to focus on strategy because they know the work is in good hands.

This is not a coordination role. You are expected to own outcomes, not just activity. You should be comfortable operating across multiple channels, making decisions with incomplete information, and being accountable for results. You must understand how marketing contributes across the full funnel, from awareness through retention, and how your channels influence performance at each stage. You should be able to evaluate what’s working, justify your decisions, and adjust quickly when needed.

This role requires a deep understanding of our customers. Apex serves a highly knowledgeable and discerning enthusiast audience, where credibility is earned through technical fluency and authentic engagement. To be effective, you must be able to understand what matters to our customers, why they make purchasing decisions, and how to communicate in a way that resonates with their expectations and level of expertise. Surface-level marketing won’t work here. Strong performance in this role depends on your ability to align marketing execution with the mindset and standards of a true automotive enthusiast.

Our Marketing team is navigating its second leadership transition in recent years, and an incoming Chief Marketing Officer will help define the long-term structure of the department. This role will play a key part in stabilizing execution and building consistency during that transition. Experience operating in environments with change, ambiguity, and shifting priorities.