Digital Marketing Specialist

About Nord-Lock Group

The original wedge-locking company that started in a red barn in Mattmar, northern Sweden, back 40 or so years ago has grown into the global industry leader in bolting and engineering solutions, at a rate such that we need more colleagues for our mission to make the world a safer place.

Most don’t devote a thought to bolts loosening – but we do. Every minute. Every hour. All day. All Year. Our promise to build connections that last goes beyond manufacturing the best bolting technologies to expert support and pioneering digital solutions.

Are you excited to help shape the future of industrial innovation? As a Digital Marketing Specialist, you’ll lead digital marketing and e-commerce initiatives to drive online sales growth, enhance customer engagement, and optimize the company’s digital presence. You will oversee campaign performance, reporting, and continuous improvement through data-driven insights., all while contributing to the success of renowned technologies like Superbolt and Boltight.

This role that will be based at our Clinton, PA facility near the PIT Airport. Relocation is not being offered for this position.

Responsibilities

• Oversee digital marketing campaigns including paid ads, paid social media campaigns, SEO/SEM, and email marketing
• Analyze digital marketing performance and report on key metrics, trends, and ROI
• Develop dashboards and data visualizations to track campaign effectiveness and support decision-making
• Develop strategies to increase online customer engagement and conversion rates
• Coordinate with IT and external vendors for digital tools and platform maintenance
• Implement digital content strategies aligned with broader marketing goals
• Optimize digital marketing strategies for e-commerce platforms as they are implemented
• Create new webpages in our CMS platform, update web blocks as needed, and coordinate with regional marketing on translated versions
• Own scheduling posts for organic social media across platforms and deliver reports on engagement and share of voice
• This list is not all inclusive and may include other duties as assigned and necessary for the operation and management of the business.

Requirements & Desired Characteristics

• Bachelor’s Degree in Marketing, Digital Media, Communications, Business, or a related field and minimum 3 years hands-on experience in digital marketing, preferably in a B2B setting.
• Alternatively, 8 years hands-on experience in digital marketing, preferably in a B2B setting.
• Proven track record managing paid media campaigns, SEO/SEM, email marketing, and social media advertising.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other paid media platforms.
• Ability to build and interpret dashboards using tools like Google Data Studio, Power BI, or similar.
• Familiarity with HTML/CSS and CMS platforms is a plus.
• Ability to develop and execute data-driven strategies to improve engagement and conversion.
• Strong understanding of customer journey mapping and digital funnel optimization.
• Experience aligning content strategy with broader brand and marketing goals.
• Comfortable working cross-functionally with IT, external vendors, and internal stakeholders.
• Strong project management skills and familiarity with tools, such as Asana.

Why You’ll Love It Here

• Global Impact, Local Expertise: Work within a global leader in bolting solutions, making an impact in the Nordics and South Europe – as well as in the company as a whole – while collaborating across regions and departments.
• Collaborative, Innovative Culture: Join a team that encourages creativity and idea-sharing to solve challenges and drive growth.
• Opportunities for Development: Enjoy access to resources, training opportunities, and an encouraging, flexible environment that promotes personal and professional growth.
• Modern and spacious office in the Greater Pittsburgh Area
• Hybrid work schedule
• Top tier health benefits, PTO, company holidays, 401(k) with company match, Paid Parental Leave, and so much more.

About Nord-Lock Group

Nord-Lock Group is a global leader in bolting and engineering solutions. Our people are experts in the lifecycle of secure bolted joints, innovators at the forefront of digital solutions and committed to doing business with respect for people and planet. Our brands are all at the forefront of their respective technologies: Nord-Lock® wedge-locking washers, Superbolt® mechanical tensioners, Boltight® hydraulic tensioners, Expander® System pivot pins, and Energy Bolting safety-critical fasteners.

Nord-Lock Group is owned by the Nasdaq OMX Stockholm-listed company Investment AB Latour and employs 800 people in over 30 countries across the globe. www.nord-lock.com.