VH
Digital Marketing & Web Strategy Manager (Google AI & SEO Specialist)
Vedanayagam Hospital pvt ltd
India · Hybrid Full-time Lead 3d ago
About the role
About
As a hybrid Digital Marketing and Web Strategy Professional, you will play a crucial role at the intersection of creative design, technical architecture, and AI-driven performance. Your primary responsibility will be to lead the digital experience from designing high-converting UI/UX to managing technical SEO infrastructure and executing AI-powered ad campaigns.
Key Responsibilities
- AI-Driven Digital Marketing
- Plan and execute campaigns across various platforms using AI-driven targeting.
- Leverage Smart Bidding and AI insights for optimization.
- Utilize GA4 and AI-based audience segmentation for refining strategies.
- Creative Website Design & Architecture
- Design and maintain the website's structural integrity for a seamless user experience.
- Create visually stunning, mobile-responsive web pages with high-performance conversion elements.
- A/B test landing pages for lead generation and admissions.
- Webmaster & Technical SEO
- Oversee technical SEO aspects including site speed and schema markup.
- Manage domain health, hosting environments, and security protocols.
- Execute keyword research and content mapping for improved rankings.
- Conversion & Tracking
- Implement advanced tracking methods and conversion goals.
- Integrate website analytics with CRM tools for tracking the visitor-to-admission journey.
Required Skills & Qualifications
- Experience: 36 years in digital marketing and web development/management.
- Web Stack: Proficiency in CMS platforms, HTML/CSS, and basic JavaScript.
- Design Tools: Experience with Figma, Adobe XD, or Canva.
- Search Tools: Advanced knowledge of SEO tools like Google Search Console, SEMrush, Ahrefs.
- AI Proficiency: Hands-on experience in AI technologies for code generation and predictive analytics.
Key Competencies
- Visual Storytelling
- Technical Logic
- Full-Funnel Thinking
KPIs / Performance Metrics
- Conversion Rate (CR)
- SEO Health Score
- User Experience Metrics
- ROI / ROAS
- Technical Uptime
Benefits
- Food provided
- Health insurance
- Internet reimbursement
- Provident Fund
- Work from home
Work Location
In person
About
As a hybrid Digital Marketing and Web Strategy Professional, you will play a crucial role at the intersection of creative design, technical architecture, and AI-driven performance. Your primary responsibility will be to lead the digital experience from designing high-converting UI/UX to managing technical SEO infrastructure and executing AI-powered ad campaigns.
Key Responsibilities
- AI-Driven Digital Marketing
- Plan and execute campaigns across various platforms using AI-driven targeting.
- Leverage Smart Bidding and AI insights for optimization.
- Utilize GA4 and AI-based audience segmentation for refining strategies.
- Creative Website Design & Architecture
- Design and maintain the website's structural integrity for a seamless user experience.
- Create visually stunning, mobile-responsive web pages with high-performance conversion elements.
- A/B test landing pages for lead generation and admissions.
- Webmaster & Technical SEO
- Oversee technical SEO aspects including site speed and schema markup.
- Manage domain health, hosting environments, and security protocols.
- Execute keyword research and content mapping for improved rankings.
- Conversion & Tracking
- Implement advanced tracking methods and conversion goals.
- Integrate website analytics with CRM tools for tracking the visitor-to-admission journey.
Required Skills & Qualifications
- Experience: 36 years in digital marketing and web development/management.
- Web Stack: Proficiency in CMS platforms, HTML/CSS, and basic JavaScript.
- Design Tools: Experience with Figma, Adobe XD, or Canva.
- Search Tools: Advanced knowledge of SEO tools like Google Search Console, SEMrush, Ahrefs.
- AI Proficiency: Hands-on experience in AI technologies for code generation and predictive analytics.
Key Competencies
- Visual Storytelling
- Technical Logic
- Full-Funnel Thinking
KPIs / Performance Metrics
- Conversion Rate (CR)
- SEO Health Score
- User Experience Metrics
- ROI / ROAS
- Technical Uptime
Benefits
- Food provided
- Health insurance
- Internet reimbursement
- Provident Fund
- Work from home
Work Location
In person
Requirements
- Proficiency in CMS platforms, HTML/CSS, and basic JavaScript.
- Experience with Figma, Adobe XD, or Canva.
- Advanced knowledge of SEO tools like Google Search Console, SEMrush, Ahrefs.
- Hands-on experience in AI technologies for code generation and predictive analytics.
Responsibilities
- Plan and execute campaigns across various platforms using AI-driven targeting.
- Leverage Smart Bidding and AI insights for optimization.
- Utilize GA4 and AI-based audience segmentation for refining strategies.
- Design and maintain the website's structural integrity for a seamless user experience.
- Create visually stunning, mobile-responsive web pages with high-performance conversion elements.
- A/B test landing pages for lead generation and admissions.
- Oversee technical SEO aspects including site speed and schema markup.
- Manage domain health, hosting environments, and security protocols.
- Execute keyword research and content mapping for improved rankings.
- Implement advanced tracking methods and conversion goals.
- Integrate website analytics with CRM tools for tracking the visitor-to-admission journey.
Benefits
food providedhealth insuranceinternet reimbursementprovident fundwork from home
Skills
AhrefsAdobe XDAICanvaCMS platformsCSSFigmaGA4Google Search ConsoleHTMLJavaScriptSEMrushSEO
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