Digital Marketing Website Manager

Summary Objective

We are seeking a proactive Digital Marketing Website Manager to take charge of our website management and optimization efforts. In this role, you’ll play a crucial part in enhancing our digital presence, driving data-informed decisions, and ensuring an exceptional user experience.

Key Responsibilities

• Manage website content, functionality, and user experience while maintaining the integrity of site architecture and accuracy of information.
• Analyze key metrics and KPIs to understand user behavior, engagement, and conversion rates using Google Analytics.
• Collaborate with stakeholders to review insights and provide actionable, data-driven recommendations.
• Support ongoing usability testing to identify user experience challenges and inform effective design and content updates.
• Partner with internal teams and marketing collaborators to develop and execute innovative digital marketing strategies.
• Lead web projects from inception to completion, including scoping, design, implementation, testing, and launch.
• Gather requirements and present concepts effectively while integrating feedback from internal teams and stakeholders.
• Prioritize and manage multiple web projects and requests while adhering to deadlines.
• Conduct quality checks to ensure technical reliability, content accuracy, and compliance with design standards.
• Monitor and validate automation workflows across platforms to ensure smooth website operations.
• Stay informed about the latest trends in web design and digital automation practices.
• Discover and implement innovative tools and automation solutions to enhance efficiency, scalability, user engagement, and overall digital strategy.

Required Knowledge, Skills & Abilities

• Exceptional communication and collaboration skills to work effectively with various teams.
• Strong organizational skills with the ability to prioritize and manage multiple projects simultaneously.
• Creative problem-solver with a keen eye for detail and commitment to high-quality outcomes.

Required Experience, Education & Certifications

• Bachelor's degree (BA/BS) or equivalent work experience.
• 5+ years of professional experience in website management and front-end development.
• Strong proficiency with the HubSpot marketing platform, including module development and reporting.
• 5+ years of hands-on experience in project management.
• Solid understanding of UX/UI design principles and responsive design.
• Experience with Google Analytics and data reporting tools like Google Looker Studio.
• Working knowledge of HTML/CSS.
• Understanding of SEO principles and optimization best practices.
• Familiarity with low-code/no-code tools and automation platforms is preferred but not required.

Employee Benefits

• Complimentary Membership and Guest Privileges
• Discounts on Personal Training, Mind&Body, Aquatics, and Kids Programs
• Discounts on Serenity Day Spa Services and all apparel
• Employee Referral Gift
• In-house Continuing Education Credits and CEC Reimbursement

Additional Full Time Benefits

• Medical, Dental, Vision, Supplemental Benefits, and Group Life Insurance
• 401(k) Retirement Plan
• Paid Time Off

Onelife Fitness is an Equal Opportunity Employer.

We invite individuals of diverse backgrounds, including protected veterans and persons with disabilities, to apply.