Digital Media Specialist

About

Come join our Goddard Systems, LLC (GSL) corporate team! We are a great place to work and offer many employee-friendly perks and benefits. GSL is the manager of the Goddard School franchise system that supports over 650 schools which delivers a high-quality, play-based learning program to families all over the United States. Our successful franchise business model supports franchisees through partnerships with teams of seasoned professionals who draw over 30 years of business, marketing, IT, franchise, finance, and education experience. Because of this, The Goddard School has grown into an institution that parents and families trust, reaching more than 90,000 students in 38 states – and growing.

Overview

The Digital Media Specialist supports the strategy, oversight, and performance of digital marketing campaigns executed through our Agency of Record and vendor partners. This role connects internal teams, creative partners, and external agencies to ensure campaigns align with business goals, launch accurately, and deliver measurable results. The ideal candidate brings strong analytical skills, digital media knowledge, and the ability to translate insights into action.

Key Responsibilities

• Media Strategy & Oversight (55%)

  • Develop and execute effective media campaigns across all major channels (paid social, paid search, CTV, programmatic) to reach target audience and achieve marketing objectives.
  • Partner with our agency and vendors to ensure campaigns are efficient, goal‑aligned, and backed by strong audience and market insights.
  • Collaborate with external vendors and internal teams to provide best practices and recommendations for improving overall performance.
  • Provide campaign briefs, audience insights, and business priorities to ensure alignment on strategy and execution.
  • Understand media budgets to support media plans that align with company goals, including channel selection, campaign timelines and monitoring performance.
  • Manage and upload monthly media invoices into SharePoint site across all lines of business.

• Creative & Cross-Functional Collaboration (15%)

  • Partner with creative teams to develop effective ad copy and assets aligned to channel best practices.
  • Coordinate with internal stakeholders to ensure messaging, timelines, and campaign deliverables align with broader marketing initiatives.
  • Support Field Marketing team with account set ups and reporting for media platforms.
  • Coordinate directly with agency partners on tactical campaign optimizations.

• Listings, SEO & Web Support (20%)

  • Manage the vision and strategy for business listings, ensuring accuracy across all school‑level profiles.
  • Support SEO strategies and collaborate with internal teams and vendors to optimize website content and improve organic search performance.
  • Stay current with emerging SEO & GEO trends and search engine algorithm changes.
  • Assist with management of SEO project across cross‑funtional teams.

• Data, Tracking & Platform Readiness (10%)

  • Support implementation of new data sources, tracking needs, and platform enhancements as digital capabilities evolve.
  • Ensure tracking accuracy and alignment across media channels and analytics platforms.
  • Extract data from platforms and tools to provide analysis on various channels and measuring key metrics.
  • Support channel-level reviews & data pulls.

Qualifications

• At least 4 years of experience in digital marketing, paid media, or performance marketing.
• Agency experience highly preferred.
• Strong understanding of paid, owned, and earned media.
• Proficient in Excel (VLOOKUP, pivots) and PowerPoint.
• Familiarity with self‑serve ad platforms (Meta, Google Ads).
• Experience with analytics tools such as GA, Tableau, or Yext.
• Basic understanding of SEO principles, including keyword usage, on-page optimization, and awareness of how search engine algorithms influence visibility.
• Excellent analytical, organizational, and presentation skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Skills & Attributes

• Detail‑oriented, proactive, and able to manage multiple projects.
• Strong communicator comfortable collaborating with internal teams and external partners.
• Curious, solutions‑oriented, and committed to continuous learning.