Director Marketing Communications- Leading Growth Stage Venture

• Build a robust demand generation engine using traditional media • Not a brand-awareness role but a RoI driven role using traditional media

About Our Client

The client is a leading and fast-growing startup in the wellness space. With a strong omni-channel play, they are eyeing a 3x growth in the next 2-3 years. After having a credible name in the urban markets, they are gunning to become a trusted brand in the semi-urban and rural clusters.

Job Description

You will design and institutionalize the operating system for traditional media.

This includes: • Media buying frameworks across Tier-1, Tier-2, and Tier-3 markets • Vendor benchmarking and negotiation discipline • Attribution architecture (direct response tracking, call-center lead mapping, walk-in tracking, geo analysis, brand-lift assessment) • Creative A/B testing methodology with measurable feedback loops • City-wise rollout playbooks • Budget reallocation logic based on ROI • Documenting learnings to build institutional memory and long-term compounding advantage

This is a revenue-accountable leadership role

Core outcomes include: • Building a traditional media playbook that can scale nationally • Growth in high-intent direct traffic and footfall • Measurable new customer acquisition • Clear revenue contribution from traditional channels • Improvement in blended CAC over time

Traditional media must demonstrate measurable payback and earn its capital allocation and must operate with the same rigor and measurement discipline as digital performance marketing

The Successful Applicant • 10-15 years in B2C demand generation • Experience managing meaningful traditional media budgets • Hands-on exposure to TV, Print, and OOH execution • Radio and BTL activation experience is advantageous but not core • Comfortable operating across Tier-1, Tier-2, and Tier-3 markets • Has built or implemented attribution models for offline campaigns • Has seen campaigns fail and can clearly articulate what changed afterward • Has operated in environments where capital was constrained and outcomes were scrutinized • Calm, structured operator in a founder-led environment • Thinks in capital efficiency, not impressions • Healthcare, wellness, FMCG, or D2C experience preferred but not mandatory

What's on Offer

Most companies treat traditional media as brand building, awareness or reach expansion.

In this case, traditional media must earn its place through measurable contribution and disciplined capital allocation - while building long-term trust.

You are not inheriting a system. You are building one from scratch.

If this challenge excites you - and you believe traditional media can operate with performance rigor to become a reliable demand generation engine, this role is for you

Contact: Mayank Jain

Quote job ref: JN-042026-6986173