Director of Marketing (AI Content, Brand & Growth)

Role Overview

The company is seeking a Director of Marketing to own and build the marketing function end-to-end, with a focus on AI-driven content, brand development, inbound growth, and strategic partnerships. The role combines content creation, social media growth, conference marketing, NYC-based relationship building, and creative direction to drive attention, inbound pipeline, and long-term brand positioning. The Director will operate internally as the owner of marketing and externally as a representative of the company in partner and client-facing environments.

Responsibilities

Marketing Ownership

• Own and lead all marketing efforts across the company
• Establish structure, workflows, and accountability across marketing operations

Content & Social Media

• Develop and execute content strategy across:
  • LinkedIn
  • Instagram
  • TikTok
  • YouTube
  • Reddit
• Build and manage a consistent content engine (calendar, cadence, distribution)
• Create and direct AI-driven content, including:
  • Short-form video
  • Cinematic-style content
  • Founder-led media

Inbound Growth & Pipeline

• Drive inbound pipeline through content:
  • Direct messages
  • Lead capture
  • Call bookings
• Design and refine funnels from content to booked calls

Conference Marketing

• Lead conference strategy:
  • Event selection
  • Planning and logistics
  • On-site execution
  • Post-event content and follow-up
• Convert conferences into both content and pipeline

Partnerships (NYC-Based)

• Build and develop marketing partnerships across New York City
• Identify and execute co-marketing opportunities
• Represent the company in meetings, events, and partner discussions

Design & Creative Direction

• Own visual identity and brand consistency across all marketing channels
• Create and oversee design of:
  • Social media graphics
  • Marketing assets and one-pagers
  • Presentation materials
• Produce lightweight designs directly when needed
• Direct higher-quality or complex creative work when required
• Ensure all content meets a high standard of visual quality and brand alignment

Content Production & Assets

• Create and oversee:
  • Social content
  • Visual assets
  • Video direction
• Write and oversee:
  • Press releases
  • Marketing copy
  • Case studies
• Coordinate with internal team and external partners to gather:
  • Headshots
  • Bios
  • Video assets

Client-Facing Support

• Support marketing strategy for select client engagements
• Interface with partner organizations and external stakeholders

Team Leadership

• Lead and coordinate a small team (1–2 content/creative resources)
• Maintain quality, consistency, and output across all marketing efforts

Required Experience

• 5+ years of experience in marketing, content, or brand leadership
• Strong experience growing social media across multiple platforms
• Hands-on experience creating or directing video content
• Familiarity with AI tools for content creation and scaling
• Experience supporting conferences, events, or activations
• Experience building partnerships or working with external organizations
• Strong copywriting skills (press releases, marketing materials)
• Experience creating marketing and social media design assets
• Strong understanding of visual design principles and branding
• Ability to operate independently and own a function

Ideal Candidate Profile

• Combination of content creator, strategist, and operator
• Strong understanding of LinkedIn as a primary B2B channel
• Experience producing or directing high-quality and cinematic-style video content
• Proven ability to generate inbound leads and booked calls from content
• Comfortable building relationships and partnerships in NYC
• Able to represent the company in external meetings and events
• Capable of leading small teams while remaining hands-on
• Strong sense of brand, design, and visual storytelling

Compensation Structure

Base

• $50 per hour

Commission (Pipeline & Deals)

• Bonus per qualified booked call (to be defined)
• 2% – 5% of closed deals sourced from marketing

Milestone Bonuses (Brand Growth)

• $10,000 bonus per platform upon reaching 100,000 followers/subscribers on:
  • Instagram
  • TikTok
  • LinkedIn
  • YouTube
  • Reddit

Performance Focus

• Audience growth
• Inbound leads
• Booked calls
• Revenue generated

Application Requirements

Candidates should provide:

• Resume or LinkedIn profile
• Examples of content created (video preferred)
• Examples of accounts or brands grown
• Examples of inbound leads, calls, or revenue generated from content
• Examples of partnerships, collaborations, or events managed
• Brief summary of experience in content, brand, and growth marketing