Director of Sales and Marketing

SUMMARY

Reporting to the General Manager and with a dotted line reporting relationship with the Proprietor, the Director of Sales and Marketing is responsible for shaping and executing innovative marketing strategies that elevate The Inn’s brand positioning, drive global awareness, and create meaningful connections with luxury travelers worldwide for the development and execution of an annual strategic and integrated plan that is comprised of Sales, Marketing and social media communications strategies that support the hotel’s business objectives.

Core Responsibilities

• Manages the development of a strategic account plan for the demand generators in the market.
• Manages the property’s reactive and proactive sales efforts.
• Develops transient & group events book of business.
• Research market data or competitor’s sales strategies to identify ways to grow occupancy and RevPAR.
• Facilitate sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggest and implement innovative marketing ideas and develop strategies to continue growing market share.
• Serves as the primary sales contact for the customers, General Manager, and property leaders.
• Participate in sales calls with the Revenue manager, General Manager and Director of Finance.
• Identify public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Supports the General Manager and the Proprietor by coordinating crisis communications.
• Execute and support all aspects of the business booked (i.e., generating proposals, writing contracts, customers communications and correspondence).
• Collaborate and work closely with departmental leaders to monitor effective resolution of guests’ issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses, and providing ROI.
• Implement the Sales & Marketing strategy and focus on building long-term, value-based customer relationships that ensure the achievement of the sales objectives.
• Collaborate and work closely with the Public Relations executive to ensure the Sales & Marketing and the PR strategy are aligned.

Strategic Sales Planning

• Develop and implement the hotel’s annual sales and marketing plan aligned with overall business objectives.
• Identify target markets (corporate, leisure, group, and event segments) and design strategies to attract and retain them.
• Forecast revenue and occupancy trends to guide pricing and promotional decisions.

Revenue Generation and Business Development

• Build and maintain relationships with key corporate clients, travel agencies, and event planners.
• Negotiate contracts and close deals for group bookings, corporate accounts, and long-term partnerships.
• Collaborate with the Revenue Manager to optimize room rates and maximize RevPAR (Revenue per Available Room).

Brand Marketing & Strategy

• Develop and execute an integrated PR, social media, and marketing communications strategy aligned with the hotel’s business objectives.
• Curate and manage the hotel’s premium digital brand image, ensuring consistency across all owned and earned channels.
• Act as a strategic advisor to senior leadership on brand positioning, reputation management, and communications planning.
• Source, support, and help secure key and marquee social events, leveraging the hotel’s brand, media reach, and partnerships to drive high-profile visibility and demand.
• Work with marketing teams to create campaigns that highlight the hotel’s unique offerings and boutique identity.
• Represent the hotel at trade shows, networking events, and local tourism boards to enhance visibility.

Content, Digital & Media Management

• Directly supervise the daily work and performance of a Social Media Coordinator and the Graphic Designer Manager.
• Monitor the creative content and storytelling strategy across websites, apps, OTAs, social media, and other digital platforms to drive engagement and brand affinity.
• Oversee the hotel’s digital content ecosystem, defining KPIs, monitoring performance, tracking ROI, and optimizing channel effectiveness.
• Oversee…