Franchise & Brand Lead

Position Summary

The Franchise & Brand Lead is an essential role for the success of our Oncology franchise. The Franchise & Brand Lead is a hybrid role of sales and marketing, vital in promoting the business of our organization by designing, developing, leading, and executing the indication franchise strategy, including different treatment lines and treatment options. The Franchise & Brand Lead leads a team of Therapeutic Area Specialists dedicated to franchise indications and holds responsibility for the brand planning and execution of in‑line indications allocated to the franchise. This role reports to the BUD Therapeutic area and is a fixed‑term position.

Leadership Competencies

• High intrinsic motivation in accordance with superior engagement and high willingness to individual development.
• Strong identification with BMS's values.
• Experience in inspiring and leading teams to meet or exceed expectations and goals, as well as developing and/or retaining talented individuals.
• Ability to attract, retain, develop and motivate talent.
• Tenacity and resilience, including the ability to overcome obstacles to accomplish sales objectives, to make repeated attempts to reach sales objectives and to stay motivated.
• Good conflict management skills.
• Dynamic personality with teamwork skills and balanced multiplicity of demands on the role in a responsive professional manner.
• Strong skills in negotiation, strategic analysis, leadership, team building and effective coaching to improve performance.
• Ability to communicate effectively across levels to impact and influence people and advanced presentation skills.
• Excellent communication, selling, influencing, coaching and negotiation skills, clear, logical and concise communication abilities to assist with one‑on‑one sessions, formal group presentations and written communications.
• Skill to determine customer needs and concerns, identify the appropriate approach to the situation and gain commitment.
• Organizational skills including planning, prioritizing, scheduling and time management.
• Strategic thinking and solid understanding of core marketing (and selling) principles/ techniques.
• Listens/considers alternative ideas, viewpoints and encourages debate on others' ideas.
• Capacity to grow, develop and learn from experiences, work accurately and conscientiously.

Required Expertise & Competencies

• Knowledge of the pharmaceutical market and healthcare environment and a 360º vision of clients, doctors, payers.
• Deep knowledge of the national and regional characteristics and therapeutic landscape.
• Proven ability to lead teams in development and delivery of business plans/marketing strategies that drive brand success.
• Strong in business, tactical planning and execution.
• Experience that has required the use of analytical skills, selling skills, and the development of strong business acumen, as well as a working knowledge of the market access environment.
• Ability to own and participate in projects with a strong focus on delivery in regards to quality and adherence to agreed timelines.
• Understanding of the local healthcare system and hospital/primary care environment; code of conduct, governing bodies.
• Demonstrated business acumen in assessing complex issues and determining clear strategies and action plans.
• Very good language skills in Romanian and English. Additional language skills are a plus but not mandatory.
• Demonstrate strength in business planning, tactical planning development and execution.
• Agility and results‑driven orientation.
• Dynamic personality with teamwork skills and balanced multiplicity of demands on the role in a responsive professional manner.

Compliance

• Foster compliance by living BMS values and behaviors as a role model.
• Keep up to date with BMS policies and processes.
• Identify potential compliance pain points and drive resolution/control framework.
• Ability to optimally balance risk and reward.