Growth-Driven PPC & Digital Marketing Specialist

About the Role

The Digital Marketing Specialist/PPC Expert will plan, execute, and optimise paid digital advertising campaigns across multiple role focuses on driving quality leads through strategic paid media management while maximising ROI.

Key Responsibilities

• Paid Campaign Management

  • Plan, create, and manage PPC campaigns on Google Ads (Search, Display, YouTube)
  • Execute paid social media campaigns on Facebook, Instagram, LinkedIn
  • Conduct A/B testing of ad copies, creatives, and landing pages

• Strategy & Planning

  • Develop comprehensive paid media strategies aligned with business goals
  • Create campaign calendars and budget allocation plans

• Performance Optimisation

  • Monitor campaign performance daily and make real-time optimizations
  • Analyse metrics: CTR, CPC, CPL, conversion rates, ROAS

• Landing Page & Conversion Optimisation

  • Collaborate on landing page design and optimisation
  • Implement conversion rate optimisation (CRO) best practices

• Analytics & Reporting

  • Track and analyse campaign performance across all platforms
  • Create comprehensive performance reports with insights

• SEO & Organic Growth

  • Implement on-page and technical SEO best practices
  • Monitor organic search rankings and traffic

• Platform Management

  • Manage Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Set up and maintain Google Analytics, Google Tag Manager

• Collaboration & Coordination

  • Work with creative team for ad creative development
  • Coordinate with sales team on lead quality and follow‑up

Performance Metrics

• Cost per lead (CPL) targets
• Lead volume and quality
• Return on ad spend (ROAS)
• Click‑through rates (CTR) and conversion rates
• Campaign ROI and profitability
• Quality score and ad relevance metrics
• Organic traffic and keyword rankings (SEO)

Education & Experience

• Bachelor's degree in Marketing, Digital Marketing, or related field
• 3‑5 years of hands‑on experience in digital marketing and PPC
• Google Ads and Facebook Blueprint certifications required
• Real estate or lead generation experience strongly preferred
• Proven track record of managing significant ad budgets

Technical Expertise

• Expert‑level knowledge of Google Ads (Search, Display, Shopping, YouTube)
• Advanced proficiency in Facebook Ads Manager and Instagram advertising
• Strong understanding of Google Analytics and conversion tracking
• Excel/Google Sheets proficiency for data analysis

Digital Marketing Skills

• Deep understanding of PPC strategy and best practices
• Expertise in keyword research and audience targeting
• Strong analytical and data interpretation skills
• A/B testing and experimentation mindset

Compensation & Benefits

• Competitive salary package
• Performance‑based bonuses tied to campaign ROI
• Certification and training support
• Professional development opportunities