Growth Lead (Performance Marketing)

• *Growth Lead (Performance Marketing)**

Remote – South Africa (US Hours) • *Most people run ads.**

This role is responsible for growth.

You will manage paid media across multiple accounts and be accountable for one thing:

Results.

Leads. Cost per lead. Revenue impact.

If campaigns underperform, you fix them.

If something isn’t converting, you figure out why.

If there’s an opportunity to scale, you take it. • *WHAT YOU’RE STEPPING INTO**

You will run performance marketing for multiple clients across platforms like Meta, Google, and YouTube.

This is not just campaign setup.

You are responsible for • Driving qualified leads at efficient cost • Improving conversion rates across the funnel • Testing creative, offers, and targeting • Identifying what actually moves performance

You will work closely with account managers and creative teams to ensure campaigns are aligned and improving. • *WHAT SUCCESS LOOKS LIKE**

Cost per lead improves.

Lead quality improves.

Campaigns scale efficiently.

Clients see measurable growth.

You don’t just report numbers.

You improve them. • *WHAT MAKES THIS ROLE DIFFERENT**

You are not judged on activity.

You are judged on outcomes. • You are expected to think, not just execute • You identify problems before they show up in reporting • You take ownership of performance across the funnel

This role requires both analytical thinking and creative problem solving. • *WHO THIS IS FOR** • Strong experience with Meta and/or Google Ads • Comfortable managing budgets and optimizing performance • Data-driven and analytical • Able to identify patterns and make decisions quickly • Takes ownership of results

Experience in lead generation or service-based businesses is strongly preferred.

Experience in dental or healthcare marketing is a plus.

You must be able to work hours that overlap with the United States. • *WHO THIS IS NOT FOR** • People who rely on “set it and forget it” campaigns • People who only report performance instead of improving it • People who need constant direction • *COMPENSATION & PERKS** • Competitive base salary • Performance bonuses tied to campaign results and growth

We also provide a lifestyle support stipend (cleaning, meals, errands) so you can stay focused on high-impact work. • *HOW TO APPLY**

Send your resume and a short video (3–5 minutes) answering: • Walk us through a campaign you improved significantly (what was broken and what did you change?) • How do you approach lowering cost per lead when performance drops? • What is the biggest mistake you see most advertisers make? • *No video = no consideration.**