Growth Manager

Position Title - Growth Manager

Function/ Department - Capability Centre (AddedNova)

Location - Singapore, Philippines, India, Hong Kong, Indonesia (Remote)

AddedEducation, a division of The Added Company, provides an array of services for students and student-athletes, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes, providing them with resources and opportunities for leveraging their talent to access top-notch tertiary education globally.

Based in Singapore with operations across the globe, we are a team of young like-minded people united by a single mission: to support and promote sporting and academic excellence. Currently under the AddedEducation brand, our business needs are focused on US, UK and Canada university admissions services, boarding school preparatory services and pre-high school development services.

Beyond college counseling, we offer transformative developmental programs such as AddedNova — our in-house research cell that fosters intellectual curiosity and original thinking, Public Speaking — helping students master the art of confident communication, and the Book Club — designed to build critical reading and analytical skills. Together, these programs form the foundation of a comprehensive approach to education that goes far beyond applications, shaping well-rounded individuals ready for success on a global stage.

Key Responsibilities • Own end-to-end growth and revenue for AddedNova, including demand generation, funnel optimization, and conversion outcomes. • Design and execute growth strategies to increase awareness, lead generation, and enrollments across global markets (US, UK, India, SEA). • Build and manage top-of-funnel initiatives such as webinars, research competitions, workshops, and content campaigns targeted at students and parents. • Develop and refine program positioning and messaging, simplifying the value of research for college admissions into clear, compelling narratives. • Optimize the lead-to-enrollment funnel by improving lead quality, nurturing journeys, and conversion rates in collaboration with the counselling team. • Work closely with counsellors to enable high-quality consultative selling, ensuring alignment between marketing promise and delivery experience. • Identify and build strategic partnerships with schools, independent counsellors, and academic communities to drive scalable distribution. • Drive experimentation across channels (organic, paid, community, referrals) to identify high-performing acquisition levers. • Track and analyze key metrics such as CAC, conversion rates, pipeline velocity, and revenue contribution, and iterate based on insights. • Collaborate cross-functionally with marketing, design, research mentors, and leadership to execute campaigns and strengthen the AddedNova brand. • Build and leverage student success stories, publications, and outcomes to strengthen trust and credibility in the market.

Required Skills & Qualifications • 3–6 years of experience in growth, marketing, and/ or revenue-focused roles, preferably in EdTech or similar products. • Strong understanding of growth frameworks and funnel management, especially for high-ticket or consultative sales environments. • Demonstrated ability to build and execute 0→1 and 1→10 growth strategies across multiple channels. • Excellent communication and storytelling skills, with the ability to translate complex academic offerings into clear, outcome-driven narratives. • Data-driven mindset with experience in analyzing funnels, running experiments, and optimizing performance metrics. • Experience working with or alongside sales/counselling teams to drive conversions and improve customer journeys. • Strong project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment. • High ownership mindset with a bias for action and comfort with ambiguity. • Familiarity with tools such as Google Suite, CRM systems, analytics platforms, and marketing tools is preferred.

What you will get from us, in return, is: • A highly collaborative environment that pushes you to think beyond your boundaries. • A diverse workload keeps you continually stimulated. • An open forum for expression of ideas.

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