Growth Marketing Manager - Creative Strategy

About the Role

As a Growth Marketing Manager - Creative Strategy, you'll own the creative strategy engine for paid social, starting with Meta and TikTok. You'll be the connective tissue between performance data and great creative: digging into why ads work, surfacing human insights behind the numbers, and translating those into concepts that drive results at scale. You will report to the Growth Creative Lead and work closely with peers across Creative, Paid Media, Influencer, Design, and Analytics. The work you do will directly support our mission to improve people's health as our ads are often the first way many patients hear about Nourish.

• Full‑time, NYC‑based (in‑person 3+ days per week, some remote flexibility)
• Office located in Flatiron
• Best suited for candidates with hands‑on performance creative experience in a startup or agency environment

Key Responsibilities & Opportunity

• Own the creative strategy engine for paid social channels: set creative roadmaps, develop ad concepts, and iterate toward ad winners and lower CPA; use performance data to experiment with new hooks, formats, messaging, and cultural trends.
• Lead quarterly and weekly creative testing: translate performance data into insight‑driven briefs and guide internal teammates, agencies, and influencer partners to deliver impactful assets.
• Collaborate with the creative team to ship winning creative: brief, review, and scale concepts with Design, Video, Copy, and Influencer partners; act as a coach and light creative director to strengthen output.
• Own creative reporting and insights: produce weekly creative strategy reports, partner with Paid Media to analyze results, and suggest optimization opportunities; turn analyses into actionable insights, test priorities, and scale decisions.
• Drive broader strategic analysis and learning: lead macro analyses across audience, messaging, and other key drivers to identify larger growth opportunities.

You’re a Great Fit If You

• Have 3–5 years of direct experience as a growth marketing manager or creative strategist, ideally within a performance creative agency or in‑house team.
• Are naturally social‑first with strong creative instincts, able to turn insights into a wide range of innovative, on‑trend paid social concepts.
• Are an excellent creative partner: work seamlessly with creatives, communicate learnings clearly, value feedback, and can act as a coach or light creative director on briefs.
• Are intellectually curious and drawn to insight generation; strong at pattern recognition, spotting performance trends in creative data, and uncovering the human insight behind what’s working.
• Are a data‑driven problem solver, comfortable interpreting performance metrics and translating insights into creative action; familiar with dashboards like Motion.
• Are detail‑oriented and organized; avoid sloppy work, incorrect ad names, poorly cropped creative, and missed deadlines.
• Are scrappy, action‑oriented, and self‑motivated; excited to get hands dirty and solve problems at both strategic and tactical levels.
• Thrive in fast‑paced environments where priorities shift and stakes are high.