Head of Educational Product Strategy

Product & Marketing Head

It is a role that works across different organisational departments, product marketing managers undertake market research on new products, establish timescales for developing products, influence pricing and packaging, train sales teams, develop messaging and market positioning around products and take part in presentations and events.

Typically, a product & marketing head will:

· Develop product messaging that differentiates our products from others in the market

· Lead, recurite and manage a team of product managers across pan India. *

· Plan and take part in the launch of new products and involve several different departments in such launches

· Through interviews, surveys and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas

· Establish timescales for development of special products with the Publishing Manager

· Use market research data to determine product pricing

· Speak and present about products to both external and internal audiences

· Identify existing and new authors for various subjects.

· Identify key decision makers in schools and maintain rapport with them so as to influence their decision making with respect to prescription of our products.

· Research competitor offerings and share it with the editorial for necessary in-time action.

· Recruit and develop a team of product marketing executives

Key skills

· Collaborative skills: Ability to work with various departments such Sales/editorial and management of the company.

· Communication skills: Both speaking and writing abilities have to be tapped in this role. You will frequently have to give presentation about the products to various schools/ government institutes.

· Research skills: A crucial part of being a product marketing manager is gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.

· Convincing Power: Ability to maintain a strong rapport with the key decision makers in the institute and indirectly draw them to use our products is something that you will have to deal with day to day. • The candidate would be immediately involved in this function and it would be main focus area.