Media Lead

About the role

We’re looking for a Media Lead who can think like a director, act like a creator, and measure like a growth marketer. This is not a traditional “social media manager” role – we are looking for a social‑native who can develop and grow engaging new media properties for Circle. You will be the central hub bringing together our design studio, video team, brand and content marketing, copywriters and partnerships to build exciting new social‑first media properties for Circle to tell our story and educate prospects and users across a wide variety of platforms and channels. This is one of the most important roles we’re hiring for in 2026.

YouTube longform is our first anchor platform/format, and you will be cutting, stitching and repurposing content across X, Meta, TikTok, and LinkedIn as well as creating original content for those platforms.

What you’ll be doing

• Develop recurring online content franchises/media properties (e.g., weekly series, formats, shows) that audiences recognize and return to
• Build and lead a small but scrappy and resourceful media team: a collection of editors, videographers, storytellers, and on‑screen talent
• Build Circle’s online presence and audience across YouTube, Instagram, TikTok, and LinkedIn (including managing channel‑specific editorial calendars + growth targets)
• Be the voice of the brand on social: write thumb‑stopping captions, respond to comments/DMs, and turn community moments into content (huge bonus if you’re great on camera)
• Lead social brainstorms and creative sprints; turn loose ideas into tight concepts and production‑ready briefs
• In close partnership with our Brand Partnership team, collaborate with customers, creators and influencers to co‑create content that feels authentic
• Report on the impact of our online media properties and surface insights to continually improve and iterate (including experience with social listening tools and basic social reporting dashboards)

What you’ll need to be successful

• Strong alignment with our values
• Proficiency in English (spoken, written, and reading) at CEFR Level C2 / ILR Level 5
• Hands‑on creator experience: comfortable ideating, scripting, shooting, and posting content yourself
• Track record growing social channels and online media properties from 1 to X, and occasionally from zero to one
• Portfolio or social handles that demonstrate audience growth or viral success for brands/creators or yourself
• Strong storytelling sense with an eye for what’s genuinely entertaining, useful, or shareable
• Confidence pitching ideas to founders, defending your thinking, and working cross‑functionally
• Bias toward action – able to create strategy decks and quickly ship experiments to validate ideas
• Obsession with experimentation: A/B testing hooks, formats, and thumbnails is routine
• Knowledge of platform nuances (LinkedIn vs. Reels vs. YouTube) and ability to tailor content accordingly
• Stay plugged into cultural and platform trends; help Circle appear natural, on‑brand, and culturally relevant
• Comfort being behind the camera and occasionally in front of it when it serves the idea
• Strong fluency in the cultural zeitgeist, creator economy, and broader cultural trends

Bonus points

• Passion for the creator economy and deep familiarity with it
• Prior experience working in SaaS or the creator industry

Compensation

• Cash compensation range: $150,000 – $220,000 USD (starting point)
• Compensation is reviewed annually and may increase once per year.
• Includes equity, benefits, and perks.

Benefits

• Fully remote – work from anywhere in the world
• Autonomy and trust: outcomes over process
• 35 days of paid time off annually, plus a paid sabbatical after 5 years
• Competitive U.S.‑benchmarked salary and startup equity, regardless of location*
• Comprehensive medical coverage with 100% coverage for you and your family, or reimbursement options where applicable*
• Parental leave for expanding or new families
• Home office stipend to set up your workspace
• Learning & development stipend to level up professional skills
• Annual bonus potential for roles without variable income or commission
• Twice‑yearly fully paid company retreats in incredible global locations (e.g., Colombia, Portugal, Mexico)

*Your role, location, and unique circumstances may affect specific benefits.