Hepatology Marketing Lead

About / Position Summary

You will lead the U.S. hepatology marketing strategy for a late‑stage specialty therapy. You will work across commercial, medical, access, regulatory and external partners to design patient‑ and healthcare‑professional‑focused plans. This role offers visible impact, strong career growth, and the chance to contribute to GSK’s mission of uniting science, technology and talent to get ahead of disease together.

Responsibilities

• Lead development and execution of U.S. marketing plans for the hepatology portfolio across HCP and patient channels.
• Create omnichannel campaigns and content that meet defined brand objectives and patient needs.
• Manage cross‑functional core teams and engage internal stakeholders to ensure aligned delivery.
• Oversee agency partners and vendors, setting clear briefs, budgets, timelines, and quality standards.
• Use data and insights to measure campaign performance and recommend optimizations.
• Ensure all promotional materials follow applicable regulatory and compliance requirements.

Basic Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• 5+ years U.S. pharmaceutical or biotech marketing experience, preferably in specialty or hepatology areas.
• Experience developing integrated HCP and patient marketing plans.
• Proven experience managing external agencies and cross‑functional project teams.
• Strong written and verbal communication skills and experience presenting to senior stakeholders.
• Willingness to work in a hybrid model with a minimum of 2 days per week in the U.S. office; domestic travel up to 20% as needed.

Preferred Qualifications

• Advanced degree (MBA or relevant graduate degree).
• Direct experience in hepatology, liver disease, or related therapeutic areas.
• Experience with launch planning or leading brand launches.
• Familiarity with promotional review processes and regulatory requirements in the U.S.
• Demonstrated analytical skills using commercial and digital analytics to drive decisions.
• Experience developing patient‑facing digital and social campaigns in healthcare.

What We Value

• Ability to work well in a matrix environment and collaborate to move work forward.
• Comfort translating insight into practical tactics.
• Curiosity, clear communication, and respect for colleagues and stakeholders.
• Desire to grow, make measurable impact for patients, and help the team get ahead of disease together.