Integrated Brand Marketing Manager Driving Retail Innovation and Engagement

About

Lead integrated marketing strategies that enhance retail experiences and services. Combine customer insights, brand storytelling, and commercial impact to elevate engagement and drive traffic in a dynamic environment.
This role as an Integrated Brand Marketing Manager focuses on retail programs and store-led initiatives. You will develop compelling marketing strategies that connect customer needs with brand equity. Expect to engage with cross-functional teams to ensure impactful execution of campaigns.
Utilize your marketing expertise to shape retail programs and enhance customer experiences effectively.

Key Responsibilities

• Develop marketing plans for retail and services initiatives
• Translate insights into focused, actionable marketing briefs
• Collaborate with Creative and Marketing teams for alignment
• Support integration of digital and in-store storytelling
• Track performance and optimize based on insights

Requirements

• 5–8 years in integrated marketing or brand marketing roles
• Strong experience in customer-led marketing strategies
• Proven ability to create actionable briefs for cross-channel execution
• Familiarity with omnichannel marketing principles
• Excellent strategic thinking and communication skills

Reference

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