Jaarvis - Manager - Growth Marketing (7-10 Yrs) Anywhere In India/multiple Locations (online/digital Marketing)

Key Responsibilities

• Develop and execute comprehensive B2B lead generation strategies aligned with business growth objectives
• Leverage market research, customer insights, and competitive intelligence to build impactful campaigns
• Plan, manage, and optimize lead generation initiatives to ensure timely execution and maximum ROI
• Utilize marketing automation tools to streamline workflows, nurture leads, and improve conversion rates
• Drive social selling strategies, particularly on LinkedIn, to expand reach and generate high-quality leads
• Lead and oversee Email Marketing, LinkedIn Outreach, and Inside Sales teams ensuring alignment and performance
• Ensure effective lead qualification and handoff to sales teams
• Track campaign performance using data-driven metrics (CTR, CPL, MQLs, SQLs, conversion rates)
• Continuously analyze data to optimize campaigns and improve effectiveness
• Collaborate closely with sales, content, and product teams to align messaging and targeting

Required Skills & Competencies

• Robust expertise in B2B lead generation and demand generation
• Hands‑on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Zoho)
• Proficiency in LinkedIn outreach, social selling, and email campaigns
• Experience managing inside sales or SDR teams
• Strong analytical mindset with experience in performance tracking and reporting
• Ability to translate data insights into actionable improvements
• Excellent communication and stakeholder management skills
• Proven ability to manage multiple campaigns and teams simultaneously

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 7‑10 years of experience in B2B marketing or lead generation roles
• Experience working with CRM systems (Salesforce, HubSpot, Zoho CRM)
• Background in IT services, SaaS, or technology‑driven businesses is a plus