Jefe de marketing de marca - marbella

We are looking for a strategic, creative, and digitally driven professional to lead the company’s Brand & Marketing department.

We are seeking a hybrid profile capable of connecting brand strategy, content, campaigns, creative direction, and digital marketing within an agile, visual, and AI-native structure.

We are not looking for traditional marketing. We are looking for judgment, vision, and the ability to build a coherent, differentiated brand with strong aesthetic sensitivity.

Responsibilities

Brand & Strategy

• Lead the brand and communication strategy
• Develop brand narrative, positioning, and tone of voice
• Oversee visual and conceptual consistency across all channels

Social Media & Content

• Lead the content strategy for social media platforms
• Define campaigns, storytelling, and editorial direction
• Coordinate visual content and digital communication

Paid Media & Digital Visibility

• Manage and supervise Meta Ads and Google Ads
• Develop media plans and digital campaigns
• Oversee basic SEO and organic positioning
• Optimize reach, conversion, and brand visibility

Email Marketing

• Coordinate newsletters and email campaigns
• Implement basic automation and segmentation
• Supervise mailing content and design

Events & Brand Experience

• Conceptualize and coordinate events and brand experiences
• Develop activations, collaborations, and presentations
• Supervise event narrative, aesthetics, and communication

Presentations & Competitions

• Participate in the conceptualization and narrative development of proposals and competitions
• Define storytelling and strategic presentation structures

AI & Workflows

• Integrate AI tools into creative, strategic, and operational processes
• Optimize workflows for content creation, research, and campaigns

Skills

• Experience in branding, marketing, and creative direction
• Knowledge of Meta Ads and Google Ads
• Content strategy and social media management
• Basic SEO and digital visibility knowledge
• Email marketing and media planning
• Strong aesthetic sensitivity and visual judgment
• Strategic thinking and global vision

Tools

• Adobe InDesign
• Illustrator
• Photoshop
• Canva
• Meta
• Google Ads
• AI tools (ChatGPT, Claude, Kling, Midjourney, etc.)