KI Marketing Manager (m/w/d)
Masters of Digital GmbH
About the role
About Masters of Digital GmbH
Masters of Digital (MOD Education) is an AZAV-certified training provider specializing in digital further education. Our courses are aimed at individuals who are currently unemployed and wish to sustainably improve their chances in the job market. Through a training voucher from the Federal Employment Agency or the Jobcenter, participants can attend our further training courses free of charge, provided they meet the individual requirements.
In our practice-oriented programs, experienced instructors impart current knowledge in the fields of digital marketing, HR, and other future-oriented areas. The goal is to specifically prepare participants for their professional restart in the digital environment – with real tools, realistic tasks, and individual support.
We believe in lifelong learning and that everyone deserves a fair professional perspective. That's why we not only support our participants during their further training but also strengthen their self-confidence, digital skills, and job security for the future.
What to Expect
This further training aims to prepare you in a practical way for a specific professional role in the digital sector, imparting current expertise and directly applicable skills. Upon completion, you will be optimally prepared to launch your career in this field and develop it further.
Training Focus Areas
- You will learn the fundamentals of intelligent AI systems and understand the regulatory and data protection frameworks relevant in marketing.
- You will work with generative AI systems within data-driven marketing toolchains and use them specifically for content, campaigns, and analyses.
- You will learn to plan and technically implement AI-powered marketing campaigns, measure their performance using relevant key figures, and optimize them.
Our MOD Academy offers you an innovative, didactically sound learning environment with live sessions, interactive exercises, and practice-oriented projects. You learn online and independently of location – accompanied by experienced instructors from the field who will support you throughout the entire further training. This allows you to develop your professional skills step by step and optimally prepare for your next career move.
Your Profile
Are you registered as unemployed, have a good feel for language, and want to further your education? This course offers you the perfect foundation!
Personal Requirements
- German language skills at least at B2 level
- Interest in digital content
- Willingness to learn, analytical thinking, and confidence in writing
- Registered as unemployed for funding through the training voucher
Technical Requirements
- Basic PC or tablet skills
- Your own laptop, PC, or tablet/iPad
- Stable internet connection
- A quiet and suitable home office environment
Your Benefits
- 100% Funding: Your course is fully financed via the training voucher
- Flexible Learning: Start anytime, content permanently available
- Individual Support: Interactive 1:1 sessions with our experts
- Practice-Oriented Learning: Real tasks & application-based projects
- Recognized Certificates: Receive recognized certificates as proof of your expertise
Requirements
- Deutschkenntnisse mindestens auf B2-Niveau
- Interesse an digitalen Inhalten
- Lernbereitschaft, analytisches Denken und Textsicherheit
- Arbeitslos gemeldet für die Förderung durch den Bildungsgutschein
- Grundlegende PC- oder Tablet-Kenntnisse
- Einen eigenen Laptop, PC oder ein Tablet/iPad
- Stabiles Internet
- Eine ruhige und geeignete Homeoffice-Umgebung
Responsibilities
- Du lernst die Grundlagen intelligenter KI-Systeme kennen und verstehst, welche regulatorischen und datenschutzrechtlichen Rahmenbedingungen im Marketing relevant sind.
- Du arbeitest mit generativen KI-Systemen innerhalb datengetriebener Marketing-Toolchains und setzt diese gezielt für Content, Kampagnen und Analysen ein.
- Du lernst, KI-gestützte Marketingkampagnen zu planen, technisch umzusetzen und ihre Performance anhand relevanter Kennzahlen zu messen und zu optimieren.
Benefits
Skills
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