Lead, GTM Enablement

About

Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.

Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.

Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, IPSY, and Monday.com, saving millions of hours of human effort. Backed with over $250 M in funding from tier‑one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.

At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.

Learn more at www.ada.cx.

The Role

As Ada’s Lead, GTM Enablement, you will play a pivotal role in the success of our Sales and Post‑Sales teams as Ada continues to grow. Acting as the subject matter expert for sales process, execution and continuous improvement, you will develop key programs to onboard new sellers, drive up close rates, enable on our product and its features, and run events to upskill and energize the teams. Reporting into the Senior Director of Revenue Operations, this role is a high visibility individual contributor who will be working directly with our CRO, CMO and wider executive team.

Responsibilities

• Build sales materials. You collaborate with Marketing and Sales leadership to own and maintain pitch decks, case studies, qualification surveys and processes, and related enablement materials.
• Drive optimization in our sales process. You bring data and opinions about what blocks sales from happening and develop programs to close the gap on how we can improve.
• Develop and deliver onboarding programs. You get new sellers up to speed on Ada’s way of selling, our sales methodology, and our product.
• Run sales programs and events, big and small. You will be responsible for designing and sourcing content for our biannual SKO event. You own our weekly continuous enablement program and ensure optimal use of time to reinforce standards and roll out changes.
• AI sales assistants and tools. You develop and crowdsource AI tools like Claude Skills to drive productivity in the sales process.
• Design and maintain our sales enablement tooling. We currently use Highspot to host our GTM enablement content. You will own this in full and make decisions about how to optimize content delivery.

About You

• 7+ years experience in Sales or GTM enablement, with experience in a SaaS company.
• Eager to operate at both strategic and hands‑on level. You have experience building and scaling enablement programs that drive measurable sales performance.
• Agile and organized. We are a move‑fast start‑up culture where priorities change often. You have experience creating structure in this kind of environment.
• Deep sales expertise. You understand modern enterprise sales processes and methodologies. A plus if you have had a quota‑carrying role in the past.
• Influential. You have strong stakeholder management skills and build relationships across GTM teams and levels.
• Data‑driven. You are comfortable in CRM reporting (Salesforce and Gong) and deriving your own insights to power programs.

Compensation

135,143 – 149,032 – 172,750 CAD
Pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job‑related factors permitted by law. #LI-NS1

Benefits & Perks

Benefits

• Unlimited Vacation: Recharge when you need to.
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
• Wellness Account: Empowering you to invest in your overall well‑being and lifestyle.
• Employee & Family Assistance Plan: Resources to support you and your loved ones.

Perks

• Flexible Work Schedule: Balance your work and personal life.
• Remote‑First, In‑Person Friendly: Options to work from home or at our local hub.
• Learning & Development Budget: Invest in your long‑term growth goals and skills.
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
• Access to Cutting‑Edge AI Tools: Work with the best AI tech stack in the industry.
• Hands‑On with LLMs: Enhance your expertise in leveraging large language models.
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.

The above Benefits and Perks only apply to full‑time, permanent employees.

As part of our recruitment process, we may use AI‑enabled tools to support certain aspects of hiring, such as interview note‑taking. All hiring decisions are made by our team.