Loyalty Manager

About

Our client, a leading South African hospitality and gaming group operating a portfolio of hotels, entertainment destinations, and loyalty-driven customer experiences, is seeking an experienced Loyalty Manager to lead and enhance their customer loyalty strategy. This role is ideal for a CRM or Loyalty professional who enjoys combining customer data, marketing strategy, and digital engagement to deliver measurable customer value.

Responsibilities

• Drive the growth of loyalty programme membership across multiple business platforms.
• Increase customer engagement through innovative loyalty campaigns and digital initiatives.
• Design and implement a data-driven loyalty and rewards strategy to enhance customer lifetime value.
• Develop customer segmentation strategies in partnership with CRM and Business Intelligence teams.
• Plan and implement targeted campaigns to acquire, retain, and grow customer engagement.
• Continuously review and enhance loyalty programme structures, rewards, and benefits using data insights and competitive benchmarks.
• Manage third-party partnerships and collaborations to add value to the loyalty programme.
• Work cross-functionally with marketing, digital, operations, and analytics teams to execute loyalty initiatives.
• Monitor campaign and programme performance through reporting, insights, and analytics.
• Ensure loyalty initiatives align with overall brand strategy and customer lifecycle marketing objectives.

Requirements

• Minimum 5 years’ experience in loyalty programme or App management
• Grade 12 / Matric (NQF4)
• Degree in Marketing, Business, Consumer Behaviour, or a related field
• Strong experience in CRM systems, customer segmentation, campaign management, and data analytics
• Proven experience managing loyalty programmes or digital engagement platforms.
• Strong analytical skills with the ability to interpret customer data and translate insights into strategic initiatives.
• Experience with CRM systems, campaign planning, and customer segmentation.
• Strong project management and campaign execution capabilities.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong presentation, reporting, and communication skills.
• Ability to balance strategic thinking with practical implementation.

What Success Will Look Like

• Growth in loyalty programme membership and engagement
• Data-driven campaigns that increase repeat visits and spend
• Strong collaboration between marketing, digital and analytics teams
• Continuous optimisation of loyalty programme benefits and rewards