Manager, Product Marketing - NMIPL

About

EXPECTED END RESULTS MAJOR ACTIVITIES

Responsibilities

• Develop right market fit Product for Nissan Brand and ensure life cycle proposals (Volume , Mix, gross profit, VME etc) Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan
• Life Cycle management of assigned Product line-up to ensure one product refreshment
• Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan
• Finalise M&S inputs for future products – Contract Database, Volume logic, Price Positioning, FMI & VME spends etc
• Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions
• Lead the launch plan of assigned products for product GTM Plan, Co-ordinate with upstream on program schedule
• Develop launch plan in coordination with Marcom, PR & other relevant functions
• Develop strategy for the Product Pricing in line with Market development to ensure desired product competitiveness
• Tracking of Price movement of competition
• Periodic review of the same and propose price up / repositioning as per need
• Define & Develop action plan to deliver Sales Volume & Profit as per target
• Co-ordinate with all the stakeholders – Sales, Marketing Planning, Marcom for development and execution of plan
• Product owner to cascade relevant information for sales training & PR communication
• Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions

Location

Gurugram, Haryāna, India

Company Overview

Nissan is more than a car company. We are an innovation company. We take the most innovative thinking in the industry and combine it with performance, value, efficiency, safety and style. The result: Cars that thrill you every time you get behind the wheel. With over 150 million vehicles produced globally, Nissan continues with the goal to enrich the lives of our employees and customers alike.