Marketing Administrator

About the job

The primary responsibility of the Marketing Administrator is to present Monarc’s qualifications and capabilities in a consistent, effective, positive manner through the development of a wide variety of proposal, promotional and marketing materials, and social media presence. Additional related responsibilities include client satisfaction surveys, graphic design, market research, photography, social media updates, etc.

Responsibilities

• Develop, prepare, and present various documents related to promoting the company’s corporate qualifications and capabilities (responses to RFPs and RFQs; capabilities statements; corporate brochures; project histories; project description sheets, corporate resumes; industry award applications; internal and external website articles; etc.)
• Read and comprehend RFPs and RFQs; determine requirements and possible questions/concerns
• Develop customized, competitive, responsive, and compliant proposal narratives
• Proofread and edit documents written by others, such as manuals, policies and procedures, emails; edits for understanding, readability, grammar, consistency, etc.
• Create effective graphics, charts, and diagrams for inclusion in documents
• Capture inspiring/interesting photographs of job sites, employees, and corporate events; coordinate/schedule with professional photographer for notable projects
• Perform “data mining” of company systems for factual project information
• Interview Subject Matter Experts (SME’s), usually PMs and Superintendents, to extract required information/data
• Provide quality assurance on formatting and content; ensures that formats, font size, and page count are consistent with requirements
• Research new business opportunities/sources of work via the Internet, emails and phone calls, and maintains tracking logs/spreadsheets
• Develop and implement marketing strategies
• Promote Monarc via marketing tools, social media, networking, etc.
• Conduct client satisfaction surveys
• Submit industry award applications
• Assist with other concurrent and differentiated tasks assigned by various personnel/departments
• Create and maintains an e-library of copy/text, with an emphasis on easy retrieval for future use
• Create and maintain a photo e-library
• Support physical production of responses (binders, covers/spines, dividers, copying, packaging), as needed

Requirements

• Bachelor’s Degree in a relevant field
• Minimum of two years of direct experience in a Commercial/Institutional Construction environment preferred
• Minimum of two years of technical writing experience
• Proficiency in Word, PowerPoint, Outlook, Adobe Acrobat, Publisher, InDesign and/or other Graphic Design applications
• Demonstrated competence in writing effective proposals/marketing documents
• Ability to understand and respond to requests from contracting officials in the commercial and institutional construction industry in the VA, MD, and Washington, DC region
• Attention to detail
• Advanced organizational skills
• Is able to maintain a positive attitude under pressure
• Works to meet deadlines and is driven to closure; able to work long days when necessary to meet deadlines
• Is proactive, looks for problems that could impede progress and takes responsibility for solving them
• Is able to prioritize and re-prioritize tasks as needed with strong time-management skills
• Has a relentless thirst for knowledge, facts, details, and accuracy