Marketing Director

Director of Marketing

About Milestone Education

Milestone Education is a passionate and forward-thinking community of educators, administrators, and professionals dedicated to shaping the future by nurturing young minds. With a growing national presence, we proudly operate a diverse network of schools across the country, focused on delivering high-quality, student‑centered education.

As a new and dynamic education management company, Milestone is setting a new standard for school operations. We bring fresh, results‑driven approaches to leadership, accountability, and programming, reimagining what exceptional education looks

Position Overview

The Director of Marketing will lead the development and execution of comprehensive marketing strategies to support enrollment growth, brand awareness, and successful market expansion for Milestone Education’s schools. This role is responsible for driving both national brand consistency and localized marketing efforts, with a strong focus on digital performance, lead generation, and conversion optimization.

As a key contributor in a rapidly growing organization, the Director of Marketing will combine strategic leadership with hands‑on execution leveraging data, analytics, and market insights to inform decision‑making and deliver measurable results. This individual will play a critical role in launching new markets, strengthening community presence, and ensuring marketing initiatives directly support business and enrollment objectives.

Market Launch & Growth Strategy

• Develop and execute a comprehensive market strategy for our schools
• Conduct market research to understand local demographics, competitors, and demand drivers
• Localize brand messaging to resonate with the target audience

Digital Marketing & Performance

• Own and optimize all digital channels including Google Ads, Meta Ads, SEO strategy
• Manage paid media budgets and maximize ROI and CAC efficiency
• Oversee website performance, landing pages, and conversion optimization

Analytics & Reporting

• Leverage Google Analytics to track performance, user behavior, and campaign effectiveness
• Build dashboards and KPIs to measure: Lead generation, Conversion rates, Cost per acquisition (CPA)
• Return on ad spend (ROAS)
• Use data to continuously refine strategy and improve outcomes

Brand & Content Strategy

• Ensure consistent brand positioning across all channels
• Oversee content strategy including digital, social, and local campaigns
• Partner with internal stakeholders to align messaging with business objectives

Vendor Management

• Build and manage external agency partners
• Establish clear goals, accountability, and performance expectations
• Manage relationships with media, vendors, and marketing platforms

Qualifications

• 4+ years of progressive marketing experience
• Proven experience launching or expanding into new markets (highly preferred)
• Strong background in digital performance marketing and demand generation
• Deep hands‑on experience with: Google Analytics, Google Ads, Meta Ads Manager, SEO tools
• Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce) preferred
• Strong understanding of conversion funnels, attribution models, and A/B testing

Skills & Competencies

• Data‑driven decision maker with strong analytical skills
• Ability to balance strategic thinking with hands‑on execution
• Experience managing budgets and delivering measurable ROI
• Strong leadership, communication, and stakeholder management skills
• Ability to operate in a fast‑paced, growth‑oriented environment

Education

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required)

Work Environment

• Hybrid role with a combination of in‑office (New City, NY) and remote work
• Travel may be required during initial market launch phase