Marketing Head - Brand Marketing - Automotive Industry

Role Overview

As a Strategic Marketing Leader, you will be responsible for developing and executing a comprehensive marketing strategy to achieve the organization's business goals. Your primary focus will be on digital transformation and customer-centric initiatives to drive brand equity and revenue growth. You will lead integrated marketing efforts across digital, traditional, and experiential platforms.

Key Responsibilities

• Lead the organization's digital marketing initiatives, including SEO/SEM, content marketing, social media, and performance marketing to enhance brand visibility and lead generation.
• Build and manage an advanced data-driven marketing framework by leveraging analytics, CRM systems, and marketing automation tools to deliver personalized and measurable customer experiences.
• Design and manage 360-degree marketing campaigns that seamlessly integrate ATL, BTL, and digital strategies to maximize impact.
• Plan and execute innovative experiential marketing programs to strengthen the brand's emotional connect with key accounts through exclusive experiences and community-focused engagement strategy.
• Collaborate with product and technology teams to support the digital lifecycle management of platforms and services, ensuring successful launches and market adoption.
• Oversee public relations activities, ensuring consistent and impactful corporate communication to enhance brand visibility and reputation.

Qualifications Required

• Any Graduate but MBA is preferred.
• Demonstrated experience in strategic marketing leadership with a focus on digital transformation and customer-centric initiatives.
• Proven track record of driving revenue growth through integrated marketing efforts across digital, traditional, and experiential platforms.
• Strong expertise in digital marketing, data-driven marketing, integrated marketing communication, customer engagement, and product lifecycle marketing.
• Excellent communication skills and ability to work collaboratively with cross-functional teams to achieve business goals.

Role Overview

As a Strategic Marketing Leader, you will be responsible for developing and executing a comprehensive marketing strategy to achieve the organization's business goals. Your primary focus will be on digital transformation and customer-centric initiatives to drive brand equity and revenue growth. You will lead integrated marketing efforts across digital, traditional, and experiential platforms.

Key Responsibilities

• Lead the organization's digital marketing initiatives, including SEO/SEM, content marketing, social media, and performance marketing to enhance brand visibility and lead generation.
• Build and manage an advanced data-driven marketing framework by leveraging analytics, CRM systems, and marketing automation tools to deliver personalized and measurable customer experiences.
• Design and manage 360-degree marketing campaigns that seamlessly integrate ATL, BTL, and digital strategies to maximize impact.
• Plan and execute innovative experiential marketing programs to strengthen the brand's emotional connect with key accounts through exclusive experiences and community-focused engagement strategy.
• Collaborate with product and technology teams to support the digital lifecycle management of platforms and services, ensuring successful launches and market adoption.
• Oversee public relations activities, ensuring consistent and impactful corporate communication to enhance brand visibility and reputation.

Qualifications Required

• Any Graduate but MBA is preferred.
• Demonstrated experience in strategic marketing leadership with a focus on digital transformation and customer-centric initiatives.
• Proven track record of driving revenue growth through integrated marketing efforts across digital, traditional, and experiential platforms.
• Strong expertise in digital marketing, data-driven marketing, integrated marketing communication, customer engagement, and product lifecycle marketing.
• Excellent communication skills and ability to work collaboratively with cross-functional teams to achieve business goals.