Marketing Manager, Digital Banking & Value-Added Solutions

About

To implement winning Integrated Marketing and Communication (IMC) campaigns for the Personal & Private Banking South Africa area in scope, ensuring cohesive and integrated marketing communication delivery across all advertising, direct marketing and digital marketing channels and activities to deliver a consistent and compelling message to target audiences. To contribute to marketing excellence, innovation, partnerships, and collaboration in Personal & Private Banking South Africa, whilst aligning to the Group standards.

Qualifications

• Business Commerce or Marketing Degree

Experience Required

• 7 Years' proven track record in integrated digital marketing, with experience across mobile apps, online platforms, and value-added financial solutions.
• Strong understanding of personal and private banking customer segments, including digital adoption drivers and customer lifecycle management.
• Demonstrated ability to design and execute multi-channel campaigns and through-the-line campaigns (app, web, email, social, paid media, etc) that deliver measurable business outcomes.
• Experience in data-driven marketing, leveraging analytics, customer insights, and performance metrics to refine strategies.
• Familiarity with digital/platform product marketing, including go-to-market strategies for new app features and value-added services.
• Ability to collaborate across cross-functional teams (product, technology, compliance, customer experience) to ensure seamless execution.
• Strong stakeholder management skills with a history of aligning marketing initiatives to business objectives in financial services.
• Experience in integrating various through-the-funnel messages into digital and media platforms, particularly through owned, paid and earned channel applications.

Additional Information

Behavioural Competencies

• Conveying Self-Confidence
• Generating Ideas
• Interacting with People
• Meeting Timescales
• Pursuing Goals
• Taking Action
• Team Working

Technical Competencies

• Agency Strategy & Content Management
• Analysing and Interpreting Information
• Brand and Product Activations
• Campaign Planning & Execution
• Conducting Research
• Creative Content Development
• Creativity
• Developing an Effective Media Mix
• Digital Media and Advertising
• Earned Media & PR
• Integrated Marketing
• Leveraging Sponsorships
• Managerial Budgeting
• Measuring Marketing and Communication
• Omnichannel Coordination
• Operational Planning
• Owned Media Management
• Paid Media Management
• Project Management (Project Mgmt)
• Resource and Creative Asset Management
• Stakeholder Management
• Supplier Relationship Management
• Target Audience Engagement
• Understanding of Financial Services