Healthcare Marketing Manager – Nutraceuticals / HCP Channel

Summary

Our client is seeking an experienced Healthcare Marketing Manager with direct nutraceutical and healthcare practitioner (HCP) channel experience. This is a highly hands-on role for someone who understands both strategic marketing and tactical execution and can operate effectively in a fast-paced, entrepreneurial environment.

The ideal candidate is not someone who simply manages agencies or large teams. This person must be capable of developing messaging, writing copy, executing campaigns, and driving HCP business growth directly while working with lean budgets and limited internal resources.

This opportunity is ideal for someone who has experience within established corporate environments but also knows how to move quickly, execute independently, and deliver measurable results.

What You’ll Do:

• Develop and execute strategic and tactical marketing initiatives targeting healthcare practitioners
• Create marketing messaging, promotional content, and campaign copy across multiple channels
• Support HCP business growth through practical, results-driven marketing initiatives
• Work closely with outsourced medical writing and graphic design partners to execute projects efficiently
• Manage marketing initiatives from concept through execution with a focus on speed and accountability
• Support brand positioning, product messaging, and overall market strategy
• Operate effectively within lean budgets while maximizing marketing performance and ROI

What You Bring:

• 5+ years of healthcare marketing experience required
• 10+ years preferred
• Direct nutraceutical experience through healthcare practitioner channels required
• Strong copywriting and messaging development skills
• Ability to execute marketing initiatives independently without reliance on large teams or agencies
• Experience balancing corporate professionalism with entrepreneurial execution
• Proven ability to move quickly, prioritize effectively, and deliver results
• Strong understanding of HCP-focused marketing strategies and tactical tools

Who You Are:

• Hands-on and execution-focused
• Comfortable working in fast-paced, entrepreneurial environments
• Strategic thinker with strong tactical marketing abilities
• Resourceful marketer who knows how to drive growth with lean budgets
• Collaborative professional capable of working cross-functionally and independently

This role is best suited for candidates with direct nutraceutical and HCP channel experience. Candidates with other backgrounds (SaaS, financial services, or large pharmaceutical organizations, etc.) will not be considered.