Marketing Manager (w/m/d)

About

What you'll do

• You will be responsible for defining and implementing the segment strategy for families in accordance with the overall marketing strategy.
• You will also take on a coordinating role in collaboration with marketing specialist departments and other business units for the family segment.

What you'll achieve

• In this varied role, you will analyze customer needs and preferences for potential identification and utilization within the family segment.
• You will conduct market analyses and competitor observations and derive marketing opportunities from them.
• Based on the developed marketing strategy, you will conceptualize and plan marketing activities to strengthen new customer acquisition, cross/upselling, and loyalty.
• You will analyze the effectiveness of marketing measures and draw conclusions for the optimization of future activities.
• You will act as a link to product management and sales, maintain active stakeholder management, and provide impulses based on segment needs and value propositions.

What you bring

• Completed higher education or further training in business administration (FH/UNI) or higher further training in marketing or a related field.
• Several years of professional experience in marketing, ideally in segment marketing or with reference to the target group family.
• Interconnected thinking and the ability to recognize and utilize synergies.
• Hands-on mentality and implementation skills, as well as a high degree of independence and initiative.
• Passionate, communicative, and reliable personality.
• Native German speaker with fluent French language skills.

Working with us

A team awaits you that lives a team-oriented and communicative working atmosphere together and counts on your active support.

Curious?

Then apply now, quickly and easily, even without a cover letter.

Note: We are filling this position without the support of external recruitment agencies.