Media Manager, Marketing
About the role
Role Overview
As the Media Manager at Google, you will be an integral part of the Media Lab team, responsible for overseeing media strategy, planning, buying, measurement, optimizations, governance, innovation, and AI for Google's marketing efforts. Your role will focus on driving growth through effective and innovative media strategies with a strong emphasis on AI integration, full-funnel marketing approaches, and optimization of the operational model. You will be part of a team of media professionals dedicated to shaping the future of key Google products in India.
Key Responsibilities
- Serve as the principal media authority for selected Google products in India, providing strategic oversight to media agencies.
- Guide large‑scale brand and performance programs, driving campaign strategies and maintaining an integrated test and learn agenda to maximize business impact and Return on Investment (ROI).
- Establish processes for managing complex media campaigns across social, on‑network, and off‑network channels to deliver a seamless, full‑funnel consumer experience.
- Provide expert media leadership through engaged assessments and benchmarking, formulating authoritative point of view that push boundaries in integrated advertising and digital innovation.
- Lead external media agency partners to achieve operational excellence while collaborating on forward‑thinking solutions that leverage the latest media features and ad technologies.
Qualifications Required
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in growth, performance, direct response, social, digital, cloud, events, etc. marketing.
- Experience working cross‑functionally with various stakeholders and teams.
- Experience in managing integrated advertising (online and offline) for large clients in India.
- Understanding of the India marketing landscape, including consumer trends, media channels, and ecosystems.
- Proficiency in media, measurement, Google, and other media platforms.
- Ability to demonstrate measurable impact of campaign strategy and integrated media optimization toward business goals.
- Ability to articulate the key use cases for using AI in media and interest in AI for media and marketing.
- Excellent communication and people management skills.
Additional Information
(Note: Additional details about the company were not found in the job description.)
Role Overview
As the Media Manager at Google, you will be an integral part of the Media Lab team, responsible for overseeing media strategy, planning, buying, measurement, optimizations, governance, innovation, and AI for Google's marketing efforts. Your role will focus on driving growth through effective and innovative media strategies with a strong emphasis on AI integration, full-funnel marketing approaches, and optimization of the operational model. You will be part of a team of media professionals dedicated to shaping the future of key Google products in India.
Key Responsibilities
- Serve as the principal media authority for selected Google products in India, providing strategic oversight to media agencies.
- Guide large‑scale brand and performance programs, driving campaign strategies and maintaining an integrated test and learn agenda to maximize business impact and Return on Investment (ROI).
- Establish processes for managing complex media campaigns across social, on‑network, and off‑network channels to deliver a seamless, full‑funnel consumer experience.
- Provide expert media leadership through engaged assessments and benchmarking, formulating authoritative point of view that push boundaries in integrated advertising and digital innovation.
- Lead external media agency partners to achieve operational excellence while collaborating on forward‑thinking solutions that leverage the latest media features and ad technologies.
Qualifications Required
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in growth, performance, direct response, social, digital, cloud, events, etc. marketing.
- Experience working cross‑functionally with various stakeholders and teams.
- Experience in managing integrated advertising (online and offline) for large clients in India.
- Understanding of the India marketing landscape, including consumer trends, media channels, and ecosystems.
- Proficiency in media, measurement, Google, and other media platforms.
- Ability to demonstrate measurable impact of campaign strategy and integrated media optimization toward business goals.
- Ability to articulate the key use cases for using AI in media and interest in AI for media and marketing.
- Excellent communication and people management skills.
Additional Information
(Note: Additional details about the company were not found in the job description.)
Requirements
- Experience working cross-functionally with various stakeholders and teams.
- Experience in managing integrated advertising (online and offline) for large clients in India.
- Understanding of the India marketing landscape, including consumer trends, media channels, and ecosystems.
- Ability to demonstrate measurable impact of campaign strategy and integrated media optimization toward business goals.
- Ability to articulate the key use cases for using AI in media and interest in AI for media and marketing.
- Excellent communication and people management skills.
Responsibilities
- Serve as the principal media authority for selected Google products in India, providing strategic oversight to media agencies.
- Guide large-scale brand and performance programs, driving campaign strategies and maintaining an integrated test and learn agenda to maximize business impact and Return on Investment (ROI).
- Establish processes for managing complex media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
- Provide expert media leadership through engaged assessments and benchmarking, formulating authoritative point of view that push boundaries in integrated advertising and digital innovation.
- Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest media features and ad technologies.
Skills
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