Meta Ads Manager

META ADS MANAGERCrimson Media Dental Marketing

United States | Remote | Full-Time |

Salary: R460,000 – R552,000 per year • *JOB SUMMARY**

Crimson Media Dental Marketing is a fast-growing digital marketing agency that works exclusively with dental practices across the United States. Our mission is simple: help dentists launch and grow successful practices through strategic digital marketing and relationship-based advertising.

Unlike most agencies, we specialize in helping dental startups build a full schedule of patients using a proven omnipresence marketing strategy that combines Meta advertising, Google Ads, SEO, and high-converting websites.

We are looking for a Meta Ads Manager who can confidently create, launch, and optimize Facebook and Instagram ad campaigns for multiple dental practices across the U.S.

This is not an entry-level role. The ideal candidate understands performance marketing, audience targeting, conversion tracking, and campaign optimization inside Meta Business Suite. They should be comfortable managing multiple ad accounts simultaneously and working within a structured, process-driven team environment.

The Meta Ads Manager will work closely with our Account Managers, Creative Team, and Leadership to ensure our clients consistently generate new patients from their advertising campaigns. • *POSITION DETAILS**

Type: Full-Time RemoteLocation: South Africa (Remote)Industry: Digital Marketing for Dental PracticesReporting To: Marketing Director / Leadership Team • *CORE RESPONSIBILITIES**

Meta Ad Campaign CreationBuild and launch Facebook and Instagram advertising campaigns for dental practices using Meta Business Suite.

Campaign StrategyDevelop audience targeting strategies for local dental markets including demographics, radius targeting, and service-specific targeting.

Ad OptimizationMonitor campaign performance and continuously optimize campaigns to improve lead quality, reduce cost per lead, and increase conversion rates.

Audience TargetingBuild and test multiple audiences including lookalike audiences, interest-based audiences, and geographic targeting.

A/B TestingTest different ad creatives, headlines, and audience segments to identify top-performing campaigns.

Performance TrackingMonitor key advertising metrics including cost per lead, click-through rate, conversion rate, and cost per new patient when data is available.

ReportingProvide regular performance updates and insights to Account Managers to share with clients.

Campaign ScalingIncrease ad budgets for high-performing campaigns and scale winning ads across accounts.

Lead Quality MonitoringEnsure ads are generating qualified patient inquiries and adjust targeting when necessary. • *NON-CORE RESPONSIBILITIES**

Creative CollaborationCollaborate with the internal team on creative direction and messaging for ad campaigns.

Landing Page FeedbackProvide recommendations to improve landing pages based on ad performance.

Ad Creative SelectionSelect appropriate photos or videos from client Google Drive folders for ad creatives.

Industry ResearchStay up to date on Meta advertising trends, updates, and best practices.

Campaign DocumentationMaintain campaign organization and documentation within ClickUp.

Internal CommunicationProvide updates to the team through Slack and project management tools. • *DAY-TO-DAY ACTIVITIES**

- Build new ad campaigns for dental clients - Launch Meta lead generation campaigns and traffic campaigns - Review campaign performance across all accounts - Optimize targeting, budgets, and ad creatives - Test new ad copy and messaging - Communicate campaign updates with Account Managers - Review incoming lead quality - Adjust campaigns based on performance data - Document campaign work in ClickUp - Collaborate with the team through Slack • *HOW THIS ROLE FITS INTO THE ORGANIZATION**

The Meta Ads Manager plays a critical role in Crimson Media’s client success.

You will be responsible for generating new patient leads for dental practices through Facebook and Instagram advertising.

You will work closely with:

Account Managers who communicate directly with clientsCreative Team members who assist with ad creative and messagingLeadership who oversee campaign performance and strategy

Your work directly impacts our clients’ growth and helps dental startups fill their schedules with new patients. • *REQUIRED HARD SKILLS**

- 2 or more years of experience running Meta Facebook and Instagram ad campaigns - Strong experience using Meta Ads Manager or Meta Business Suite - Experience building lead generation campaigns - Experience managing multiple advertising accounts simultaneously - Understanding of audience targeting strategies - Experience with A/B testing and campaign optimization - Ability to analyze advertising data and improve campaign performance - Experience working with marketing teams or agencies - Comfortable using project management tools such as ClickUp, Asana, or similar - Comfortable working with Google Sheets and reporting data • *PREFERRED EXPERIENCE**

- Experience running ads for local businesses - Experience running lead generation campaigns - Experience managing multiple client ad accounts - Experience working in U.S. markets - Experience working in a digital marketing agency - Experience with landing page performance optimization • *SOFT SKILL QUALIFICATIONS**

- Strong attention to detail - Highly organized and process-oriented - Strong communication skills - Ability to manage multiple projects simultaneously - Self-motivated and accountable in a remote work environment - Strong problem-solving ability - Growth mindset and willingness to learn - Ability to work collaboratively with a remote team • *COMPENSATION**

Salary: R460,000 – R552,000 per year(Approximately $25,000 – $30,000 USD)

This salary is competitive for experienced digital marketing professionals in South Africa working in remote international agency roles. • *BENEFITS**

- Fully remote work environment - Work with U.S.-based marketing agency clients - Opportunity to work with a fast-growing agency - Structured processes and organized project management - Professional growth opportunities in digital advertising - Performance-based bonus opportunities based on campaign performance and client success - Long-term career growth potential within the company • *WHY WORK WITH CRIMSON MEDIA**

Crimson Media is not a typical marketing agency.

We specialize in helping dental startups launch and grow successful practices. Our marketing strategies have helped multiple practices surpass $1 million in annual revenue within their first year of opening.

Our team values accountability, growth mindset, reliability, strong communication, and continuous improvement.

If you enjoy performance marketing, optimizing ad campaigns, and helping businesses grow through digital advertising, this role will be a great fit.

Pay: R460 000,00 - R552 000,00 per year

Experience:

- Facebook Advertising: 3 years (Preferred)

Work Location: Remote