Online Marketing Manager (m/w/d) 80%

About

Are you enthusiastic about digital marketing and communication? Then help us shape the marketing in the mobility business unit. With your know-how in campaigns, content, paid media, and digital channels, you will strengthen our visibility, reach relevant target groups, and effectively develop our digital presence.

What you will achieve

• Planning, conception, and implementation of all digital marketing and communication measures for the mobility business unit in the B2C and B2B environment.
• Planning, coordination, and optimization of all paid media activities, especially in the areas of Social Media Ads, SEA, Programmatic, Affiliate, and Push campaigns.
• Creation, planning, and coordination of content for Social Media, Website, and Newsletters.
• Optimization of web content and SEO measures in collaboration with internal specialist departments and external agencies.
• Planning and coordination of digital advertising and communication spaces, especially POP Screens, Web, App, as well as location platforms like Uberall and Google My Business.
• Responsibility and coordination of photo and video shootings including briefing and coordination with internal and external partners.
• Budget responsibility for all online activations in the mobility sector as well as ensuring compliance with budget guidelines.
• Creation and evaluation of reports on paid and online activities including KPIs, performance analyses, and optimization recommendations.

What you bring

• Several years of experience in online marketing (B2C and ideally also B2B) as well as experience in campaign implementation on various digital channels.
• Analytical and conceptual skills (read, interpret data, and translate into concrete measures).
• Sound knowledge in SEA/SEO, Social Media Marketing, and Performance Analyses & Optimizations.
• Independent and self-responsible personality with a proactive approach.
• Organized, structured, and solution-oriented way of working.
• Strong skills in communication, cooperation, and teamwork.

What we offer

• Flexible work location / Home Office
• Mobility
• Fair wages
• Mobile phone plan
• Responsibility & freedom

Contact

Dragana Vidakovic HR Business Partner +41 44 495 1278