Partner Marketing Specialist

About Traction Ag

Traction Ag helps farmers gain traction by simplifying the business of farming through intuitive, cloud-based software. We partner closely with ag‑retailers, cooperatives, and distributors to extend our impact across the ag value chain, and we’re looking for a Partner Marketing Specialist to help bring those partnerships to life.

Role Overview

This position will execute co‑marketing initiatives, manage partner enablement content, and support joint marketing campaigns with partners. The Partner Marketing Specialist will work closely with both the marketing and partnership teams to ensure alignment in messaging, strategy, and execution.

What You’ll Do

• Execute co‑branded marketing campaigns in partnership with the Channel Manager – Ag Retail
• Translate the partner strategy set by the Director of Partnerships into clear, effective marketing execution
• Create and manage partner enablement materials (sales collateral, one‑pagers, training resources)
• Plan and support joint webinars, trade shows, and partner events, including booth logistics and on‑site support, ensuring goals are clear, and ROI is measured
• Track partner marketing performance, sharing insights with Marketing and Partnerships
• Create and maintain partner enablement materials, including sales collateral, one‑pagers and pitch decks, training resources and talking points
• Support partner onboarding by ensuring they have the right marketing assets to represent Traction Ag effectively
• Support and manage Traction Ag’s partnership presence at trade shows, conferences, and partner events
• Assist booth logistics, including booth setup support, swag, signage, and collateral readiness, on‑site execution and teardown support
• Coordinate with partners on shared booth space, joint sponsorships, or co‑hosted events
• Track and report on partner marketing performance, including event outcomes and follow‑up effectiveness
• Share insights with Marketing, Partnerships, and Sales to improve future campaigns
• Track campaign engagement and lead flow and partner‑sourced pipeline
• Serve as a day‑to‑day bridge between the Marketing and Partnerships teams
• Coordinate timelines, deliverables, and expectations to keep partner initiatives moving forward.

You’ll Be Great at This If You:

• Understand how ag‑retailers, cooperatives, and distributors operate
• Enjoy juggling multiple projects and keeping details organized
• Like blending creative execution with practical logistics
• Are comfortable communicating with internal teams and external partners
• Don’t mind rolling up your sleeves at events and trade shows

How We’ll Measure Success

• Consistent execution of co‑marketing campaigns that support partner‑sourced pipeline
• Partners feeling enabled, supported, and aligned with Traction Ag messaging
• Trade shows and partner events that are well‑run, on‑brand, and effective
• Clear reporting on partner marketing performance and insights shared across teams

What We’re Looking For

• 3+ years of experience in B2B, partner, or field/event marketing
• Experience supporting trade shows or live events (booth management a plus)
• Strong organizational and communication skills
• Willingness to travel up to 20–30% for partner meetings and events
• Ag‑tech, ag‑retail, or SaaS experience is a plus, not a requirement

What We Offer

• Remote First Environment
• Flexible Work Schedule
• Competitive and cost‑effective benefits plans – Health, Dental, Vision, and Life Insurance
• 401(k) Plans with Company Match
• Unlimited Paid Time Off
• Paid Holidays