Performance & Optimization Associate Specialist

About

Join our team at Maximus as a Performance & Optimization Associate Specialist! This role is perfect for innovative thinkers passionate about recruitment marketing and talent acquisition. You will play a critical role in enhancing our talent acquisition marketing strategy and optimizing our recruitment efforts.

Key Responsibilities

• Develop and execute a comprehensive talent acquisition marketing and employer branding strategy to attract top-tier candidates.
• Lead the creation and deployment of integrated marketing campaigns, including audience segmentation, email nurturing strategies, and performance measurement.
• Design and implement strategies to build a thriving talent community.
• Promote and coordinate recruitment events to attract potential candidates.
• Act as a brand ambassador at various events such as career fairs, both virtual and in-person, and university recruiting activities.
• Provide monthly updates to leadership on upcoming talent acquisition marketing initiatives.
• Generate monthly reports on key metrics related to talent acquisition marketing.
• Propose innovative ideas to enhance candidate experience and engagement.
• Research and stay updated on trends in marketing and advertising within the recruitment sector.

Role Focus

As a Skillbridge trainee, you will enhance our recruitment marketing team's performance visibility, data accuracy, and optimization capabilities. Your efforts will include auditing existing tracking and reporting frameworks, analyzing recruitment marketing campaign performance, ensuring data accuracy, and recommending enhancements to our reporting structures and measurement techniques.

This role emphasizes developing your analytical, auditing, and optimization skills across digital recruitment marketing channels while supporting data-driven decision-making for our internal stakeholders.

Equal Opportunity Employer

Maximus is proud to be an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected characteristics.