Retail Sales Representative

About

Liquid Death is a better‑for‑you beverage company that will murder your thirst with a wide range of low‑calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun.

Role Overview

The Retail Sales Representative role is perfect for someone passionate about the beverage industry and eager to launch their sales career. You’ll be the face of Liquid Death in retail stores, responsible for building strong relationships with store managers, maximizing product placement, and driving sales growth. This role serves Denver, CO and is 100 % field‑based. It is a temporary contract position expected to continue through August 2026.

Responsibilities

• Acquire new accounts and drive point‑of‑distribution (POD) growth and velocity.
• Execute daily in‑store merchandising activities along a designated route, ensuring product placement and presentation standards.
• Ensure proper stock levels of Liquid Death and correct display.
• Rotate product using FIFO (first‑in, first‑out) to prevent expiration.
• Identify dented, dirty, damaged, or out‑of‑code product and remove it from shelves, displays, or cold vaults.
• Maintain compliance of product placement across chain and independent stores.
• Keep all point‑of‑sale materials, fridges, and racks presentable and up‑to‑date per company standards.
• Notify internal stakeholders of damaged, dented, or out‑of‑code product and out‑of‑stock items for pickup or exchange.
• Communicate store‑level opportunities to key stakeholders.
• Manage sales, execution, and inventory of Liquid Death in the top 200 key retail accounts in the designated territory.
• Conduct 10–15 account visits per day.
• Support crew drives with distributors and blitzes for surrounding markets.
• Use a personal vehicle for travel; a company Vehicle Program is available to cover business‑related vehicle expenses.
• Work early mornings (7 am start) and afternoons, with the ability to work weekends.

Education & Experience

• Minimum 1 year of relatable field sales or merchandising experience within the beverage and distributor sales environment.
• Experience selling in diverse sales channels (preferred).
• Experience working with & influencing DSD, sales reps, and merchandiser teams (preferred).
• Experience with excellent in‑store selling standards (preferred).
• Valid driver’s license with a clean driving record.
• Registered and reliable vehicle with insurance coverage.
• Must be at least 18 years of age.
• Additional plus: previous merchandising experience in a similar field.

Essential Knowledge, Skills and Abilities

• Self‑starter.
• Strong communication skills.
• Knowledge of the retail environment (a plus).

Physical Demands

• Ability to stand in store and sit in a vehicle for extended periods.
• Ability to carry equipment and product up to 50 lb.
• Willingness to start work at 7 am.
• Willing to travel up to approximately 30 mi from home.

Additional Details

• Reports To: Sales Execution Manager
• Travel Requirement: 100 % field‑based travel
• Location / Sales Territory: Remote, field‑based in Denver, Colorado (candidates must be based in Denver, CO).
• Schedule: Monday‑Friday, 7 am start time.
• Compensation: Temporary contract through a third‑party agency; $19 – $21.50 / hour plus monthly bonus potential.

Benefits

• Blue Shield medical plans (HMO – CA only, PPO, HDHP with HSA).
• FSA and Dependent Care FSA.
• Guardian dental and vision coverage.
• UNUM life insurance, AD&D, disability benefits; employee‑paid accident, hospitalization, and critical illness coverage.
• 100 % match of Empower Retirement contributions up to 4 % after three months.
• Student Loan Retirement Match.
• Wellness perks: Headspace, ClassPass memberships, robust EAP.
• SNOO bassinets for infants.
• Nationwide pet insurance.
• 17 paid holidays, Flex PTO, and travel assistance.