Marketing Data Scientist

About Descript

Descript is building a simple, intuitive, fully-powered editing tool for video and audio — an editing tool built for the age of AI. We are a team of 150 and the backing of some of the world's greatest investors (OpenAI, Andreessen Horowitz, Redpoint Ventures, Spark Capital).

Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.

What You’ll Do

• Define and Evolve Marketing Measurement
• Develop channel specific CAC targets accounting for audience intent and funnel stage
• Iterate and improve attribution models, while navigating platform-reported limitations and first-party data availability
• Drive incrementality measurement, partnering with the performance marketing team to design and run in-house conversion lift experiments
• Design and build AI-powered tools that automate routine marketing analyses and surface actionable insights
• Build Core Dashboards & Reporting
• Own the creation and ongoing refinement of marketing dashboards
• Ensure clear, automated, and actionable reporting on acquisition, retention, and monetization
• Lead Modeling & Forecasting Initiatives
• Create models to score leads based on their likelihood to convert, helping sales and marketing teams prioritize high-value prospects
• Build models to forecast campaign performance and support monthly budget allocation
• Develop recommendation systems that leverage user behavior data to suggest optimal channel mix and budget allocation
• Be a Strategic Partner
• Collaborate with Marketing, Sales, Product, and Analytics Engineering to ensure data quality, interpretability, and usability.
• Champion high standards for experimentation, measurement, and statistical rigor across the org.
• Proactively identify trends, patterns, and opportunities through data to improve day-to-day operations and drive user acquisition, activation, and retention.

What You Bring

• Extreme ownership and resourcefulness to get things done.
• Deep understanding of ads platforms (Meta, Google, Microsoft), data enrichment, and reverse ETL process through a CDP such as Segment or Census.
• Strong working knowledge of incrementality testing, randomized controlled experiments and quasi-experiments.
• Experience with building in-house attribution models
• Proven success working with both product-led growth funnels and sales-led GTM motions.
• Experience with AI tools and frameworks for marketing analytics and optimization
• Familiarity with LLMs and how they can be leveraged to enhance marketing insights
• Understanding of how to build and deploy AI-powered prediction models for user behavior and conversion
• Bachelor's or Master's degree in a relevant field (e.g. computer science, mathematics, statistics, etc).
• 5+ years of experience in a data scientist or related role.
• Proficient in SQL and at least one programming language such as Python or R.

Benefits

• Generous healthcare package
• 401k matching program
• Catered lunches
• Flexible vacation time

Additional Information

• The base salary range for this role is $170,000 - 208,000/year. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, and may vary from the amount above.
• This role can be remote in the US or based in the SF Bay Area.
• Descript embraces a flat organizational structure and values the expertise and contributions of every team member.
• Descript is an equal opportunity workplace dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.