Senior Brand Designer

About PepsiCo

At PepsiCo, design is a strategic global function that drives innovation and brand engagement across our portfolio. We collaborate to shape powerful brand identities and create design solutions that resonate with consumers worldwide.

Role and Responsibilities

The Senior Brand Designer plays a pivotal role in shaping the visual identity of the Pepsi brand. This role works closely with design leaders, cross-functional teams, and external partners to deliver impactful design solutions across packaging, product, and consumer experiences.

Brand Design Development:

• Support the visual identity system for the Pepsi brand and its sub-brands
• Execute creative design solutions across packaging, product, digital, and brand experiences
• Generate compelling design concepts that align with brand strategy
• Collaborate with stakeholders and agencies to ensure consistent brand expression
• Translate consumer and market research insights into visual strategies
• Guide final design decisions and approvals to ensure execution excellence

Design Project Management:

• Lead and manage end-to-end brand design projects from ideation to delivery
• Work cross-functionally with marketing, R&D, innovation, and supply chain teams
• Align stakeholders throughout the creative process to meet timelines, budgets, and brand standards
• Support development and implementation of design guidelines and systems

External Design Network:

• Engage with PepsiCo’s external design partners to scale innovation and creativity
• Provide creative direction and feedback to agencies and freelancers
• Ensure delivery of high-quality, on-brand design work from external collaborators

Required Skills and Experience

• Bachelor’s Degree in Graphic Design, Industrial Design, or related field
• 4+ years of relevant design experience, including work at a design agency or in-house team
• Advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong portfolio showcasing brand, packaging, and system design
• Experience working in fast-paced, cross-functional environments

Preferred Qualifications

• Experience with 360 brand design (print, digital, packaging, environmental)
• Strong typography and conceptual design skills
• Experience with AI-powered creative tools and motion graphics
• Excellent time management and multitasking abilities
• Strong interpersonal, verbal, and written communication skills

Compensation and Benefits

• Base Salary Range: $76,400 – $127,850 (based on location, skills, and experience)
• Bonus: 8% of annual salary (performance-based, paid annually)
• Paid Time Off: vacation, sick leave, parental leave, and bereavement (subject to eligibility)
• Comprehensive Benefits: Medical, Dental, Vision Insurance, Disability and Life Insurance, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Defined Contribution Retirement Plan

Work Environment

• Occasional travel up to 15%
• Agile and collaborative team environment with a start-up mentality

About PepsiCo

PepsiCo is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. For more information, view the PepsiCo EEO Policy and Pay Transparency Statement.