Digital Campaign Manager

About

The Digital Campaign Manager is responsible for the end‑to‑end orchestration of marketing campaigns across email, digital, and direct mail channels. This role involves planning, executing, and optimizing campaigns across various platforms. The Campaign Manager liaises with clients and internal teams to ensure seamless communication and coordination. They work with external partners to support execution and ensure the timely delivery of all campaign components. The Digital Campaign Manager must think strategically—beyond task execution—to drive meaningful results. Responsibilities include establishing campaign plans, assigning ownership, coordinating tasks, conducting quality control, and resolving issues related to timing, quality, and performance. The Digital Campaign Manager also partners closely with data segmentation and measurement teams to support full‑cycle campaign management.

Responsibilities

• Establish campaign plans with timelines, deliverables, and responsibilities.
• Coordinate responsibilities with all stakeholders.
• Manage task completion and handoffs across internal and external participants.
• Perform quality control to ensure inputs, creatives, and response data meet campaign requirements.
• Resolve issues in timing, quality, performance, etc., and escalate as necessary.
• Oversee email campaigns, including file management, creative assets, HTML coding, and testing between partners and clients for marketing and analytics.
• Oversee digital campaigns, utilizing various onboarders, transforming data, and distributing data files to partners for client marketing and analytics.

Requirements

• Bachelor’s degree and/or professional certification and a minimum of 2 years of relevant experience.
• Strong verbal and written communication and presentation skills with internal colleagues and external clients.
• Proficiency in Acxiom platforms and internet technologies, with a strong desire to enhance technical knowledge.
• Extremely proactive, highly organized, with proven ability to manage multiple tasks.
• Ability to prioritize and focus, with strict attention to detail.
• Understanding and interest in the practical application of email and digital marketing.
• Experience with HTML and basic coding skills.
• Sound knowledge of productivity tools such as MS Office (Word, Excel, PowerPoint) and collaboration/project‑management tools.
• Sound knowledge of database structure and management practices.
• Great team player, knowing when to lead and when to follow.
• Willingness to work extended hours as required to complete deliverables.
• Flexibility for multitasking on many occasions.

Preferred Qualifications

• Digital Marketing experience.
• Email Marketing experience.
• Experience with onboarder platforms or CDP (Customer Data Platform).

Location

Home‑based – Conway, Arkansas.