Senior Specialist

Ally and Your Career

At Ally Financial, our success is deeply linked to the well-being of our people. We prioritize work-life balance, diversity, and inclusion. Our benefits are designed not just to support you at work but to help you grow both personally and professionally.

The Opportunity

We are seeking a Senior Specialist for our Digital Marketing team who will play a key role in executing paid social campaigns across diverse platforms. The ideal candidate will have hands-on experience from either an agency or in-house position, demonstrating a solid track record of successful campaign strategies and execution with an audience-first approach. This role involves collaboration with various teams, including IT and Analytics, and is process-oriented to support the growth of our programs.

The Work Itself

• Manage marketing budgets, ensuring timely reconciliations and forecasting future expenditures.
• Update monthly marketing metrics scorecards.
• Monitor advertising rates displayed on Ally Bank's digital platforms daily.
• Conduct monthly audits of Campaign Manager to ensure adherence to approved marketing processes.
• Coordinate marketing and creative governance processes and quarterly agency SOW reconciliations.
• Execute and manage all purchase orders and requisitions for marketing initiatives.
• Assist Marketing Managers with presentation development.

Job Responsibilities

• Hands-on optimization and execution of Ally's Paid Social Media programs across platforms such as Facebook, Instagram, LinkedIn, and others.
• Execute daily targeting tactics, including custom audience creation and budget management using social platform interfaces.
• Analyze data, identify trends, and communicate insights proactively to ensure positive performance across campaigns.
• Collaborate with internal and external partners to maximize the value of programs.
• Support set-up processes for tracking and reporting capabilities.
• Develop and maintain testing plans to enhance investment value and traffic, sharing insights with brand and media teams.
• Focus on continual learning to advance knowledge of online advertising and competitive trends.

Qualifications

• Bachelor's degree in marketing or relevant field preferred.
• 3+ years of experience in online paid social roles such as campaign analyst or media buyer.
• Experience with ad tech and online analytics tools is highly recommended.
• Ability to effectively manage relationships with internal and external partners.
• Proficient in MS Excel and familiar with Tableau and SQL.
• Understanding of A/B testing methodologies.
• Strong communication skills and attention to detail.
• Capable of working independently and collaboratively.

How We'll Have Your Back

• Ally offers a competitive compensation package, including a salary reflective of experience and performance incentives.
• Comprehensive benefits including paid time off, 401K matching, health insurance options, and family support programs.

Who We Are:

Ally Financial is a digital financial services company dedicated to customer service and innovative solutions. We are committed to doing business right and serving a diverse range of customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer, dedicated to diversity and inclusion in our workforce. All applications are considered without regard to protected status.

Must have received or be willing to receive the COVID-19 vaccine by date of hire to be eligible for consideration.

If you require accommodations during the hiring process, please reach out via email for assistance.

Base Pay Range:

Compensation is based on experience and qualifications. We offer pay ranges that include:

Emerging: 70,000

Experienced: 95,000

Expert: 120,000

This position is also eligible for our annual incentive plan.