Teamleiter/in Business Analyst Digital Marketing
Emil Frey AG
About the role
About Us
The Emil Frey Group is a Swiss family-owned company with 100 years of experience and a leading player in the automotive industry. Quality, tradition, innovation, and customer orientation are the pillars of the company. Our activities focus on importing car brands, operating garages, logistics of spare parts and accessories, and providing financial services.
Emil Frey Digital AG is part of the Emil Frey Group and is a full-service communication service provider for the automotive industry, responsible for digitalization within the Emil Frey Group. To strengthen our Digital Marketing Team in Zurich-Oerlikon, we are looking for a Team Lead Business Analyst Digital Marketing.
Your Responsibilities
- Functional and operational leadership of the Business Analytics Team
- Operational involvement in analyses, report creation, and performance and customer journey analyses
- Analysis and interpretation of marketing, customer, and campaign data to derive data-based recommendations for action
- Further development of KPI frameworks, reporting structures, and data-driven decision-making processes
- Identification of optimization potential along the customer journey and support with conversion and performance optimizations
- Management and prioritization of analytics, tracking, and performance projects
- Close collaboration with specialist departments, media, CRM, product, business, and data teams
- Ensuring high data quality and further development of tracking, tagging, and attribution concepts
- Support with data-driven marketing and business strategies
- Development of team members and promotion of a data-driven corporate culture
Your Profile
- Degree in Marketing, Business Informatics, Business Administration, Data Analytics, or comparable qualification
- Over 6 years of experience in Digital Marketing, Business Analytics, or Marketing Analytics
- 2-3 years of leadership experience or pronounced ability to lead and develop teams functionally
- Very good understanding of digital marketing channels, customer journeys, and data-driven marketing control
- Experience with analytics and reporting tools such as Google Analytics, SQL, Looker Studio, BigQuery, or Power BI
- Analytical, structured, and solution-oriented mindset with a high affinity for numbers
- Hands-on mentality and enjoyment of operational work
- Strong communication and stakeholder management skills
- Very good German and English skills, both written and spoken
What We Offer
You will find a new challenge with exciting tasks and much more:
- Numerous discounts (new and used cars, service work and spare parts, vehicle and health insurance, fuel cards, hotels, and much more)
- Our own attractive pension fund as an independent pension institution
- A long-term corporate perspective
- Individual training and development opportunities
- At least 25 days of vacation
How to Contact Us
We look forward to receiving your complete application (including CV, work references, etc.).
For readability, the use of masculine, feminine, and diverse (m/f/d) language forms is omitted. Female and other gender identities are expressly included. Diversity means for us that people work together in teams who achieve the best possible results through their uniqueness and differences. We are convinced that a diverse workforce and an inclusive culture enable us to reach our full potential.
Skills
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