Senior Manager, Vertical Marketing - Walmart Connect

Position Summary

Senior Manager, Vertical Marketing – Walmart Connect
Location: Hoboken, NJ

About Walmart Connect

At Walmart Connect, we connect brands with Walmart’s 150 million weekly shoppers — helping advertisers reach customers where and when it matters most. We bring together Walmart’s scale, data, and omnichannel capabilities to create meaningful, measurable connections between brands and consumers.

As part of the Walmart U.S. Growth organization, Walmart Connect enables advertisers to tell their stories through retail media, in‑store experiences, and digital touchpoints across our ecosystem.

We’re looking for bold thinkers and strategic storytellers who want to redefine the future of retail media — transforming insights into impactful narratives that drive real business growth.

About the Role

We are seeking a strategic storyteller and marketing leader to serve as a Vertical Marketing Senior Manager for Walmart Connect.

In this role, you will develop and lead category‑specific marketing strategies that transform insights and industry trends into compelling narratives and go‑to‑market materials. Acting as a critical link between data, storytelling, and sales enablement, you will shape how Walmart Connect communicates its unique value proposition across key verticals and audiences.

You’ll lead a team that collaborates across Sales, Media Insights, Product, Marketing, and Creative teams to create high‑impact materials that empower our sales organization and inspire our advertisers.

This position leads a team that supports General Merchandise, Fashion, and Non‑Endemic accounts, and you’ll report to the Director, Vertical Marketing within Walmart Connect Enterprise Marketing.

Key Responsibilities

Lead Category Narratives

• Manage a team roadmap of category‑specific narratives highlighting Walmart Connect’s differentiated value proposition.
• Translate complex data and insights into cohesive, actionable stories that demonstrate Walmart Connect’s impact across the path to purchase.

Enable Sales Success

• Partner with Sales leads and cross‑functional stakeholders on the most critical story needs per category to develop category decks, case studies, and insight‑driven toolkits that empower teams to have richer client conversations and accelerate revenue growth.
• Collaborate with training and sales enablement teams to train Sales on the most effective use of team outputs.

Influence Thought Leadership

• Collaborate on research and insights initiatives — including agency studies, advertiser perception reports, and category analyses — that position Walmart Connect as a trusted retail media authority.
• Develop materials that elevate Walmart Connect’s role in shaping the broader advertising and retail ecosystem.

Integrate Enterprise Storytelling

• Collaborate with Walmart Connect Enterprise Marketing Content Strategy, Events, and Brand Marketing teams to ensure vertical narratives align with Walmart Connect’s overarching story and visual identity.
• Influence and collaborate with key cross‑functional partners, including Product Marketing, Media Insights, and Creative, to ensure Enterprise Marketing messaging strategy is consistent across all sales materials and enablement channels.

Core Skills

• People Management
• Strategic Storytelling
• Category Marketing
• B2B Marketing
• Insights Translation
• Sales Presentation Development
• Cross‑Functional Collaboration
• Sales Enablement
• Thought Leadership Development

Key Outputs

• Foundational sales toolkits for priority verticals
• Category growth narratives for advertiser engagement
• Case studies and success stories demonstrating measurable impact

Benefits

• Competitive pay plus performance‑based bonus awards
• Health benefits: medical, vision, and dental coverage
• Financial benefits: 401(k), stock purchase, company‑paid life insurance
• Paid time off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, voting
• Additional benefits: short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more
• PTO and/or PPTO can be used for vacation, sick leave, holidays, or other purposes; amount depends on job classification and length of employment and meets or exceeds applicable paid sick leave laws
• Live Better U: Walmart‑paid education benefit program covering high school completion to bachelor’s degrees, English Language Learning, short‑form certificates (tuition, books, and fees fully paid)

For information about PTO, see https://one.walmart.com/notices.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Salary

The annual salary range for this position is $108,000.00 – $216,000.00. Additional compensation includes annual or quarterly performance bonuses and may include stock.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field and 3 years’ experience in marketing or related field OR 7 years’ experience in marketing or related field.

Preferred Qualifications

• Leading cross‑functional projects
• Marketing or related field
• Supervisory experience
• Master’s: Business Administration

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Additional Information

Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and have a zero‑tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.