(USA) Manager, Marketing Planning And Strategy

Position Summary

Vertical Marketing Manager – Walmart Connect
Location: Hobeston, NJ (preferred) | San Bruno, CA

About Walmart Connect

At Walmart Connect, we connect brands with Walmart’s 150 million weekly shoppers — helping advertisers reach customers where and when it matters most. We bring together Walmart’s scale, data, and omnichannel capabilities to create meaningful, measurable connections between brands and consumers. As part of the Walmart U.S. Growth organization, Walmart Connect enables advertisers to tell their stories through retail media, in‑store experiences, and digital touchpoints across our ecosystem. We’re looking for bold thinkers and strategic storytellers who want to redefine the future of retail media — transforming insights into impactful narratives that drive real business growth.

About the Role

We are seeking a strategic storyteller and marketing leader to serve as a Vertical Marketing Manager for Walmart Connect. In this role, you will develop and lead category‑specific marketing strategies that transform insights and industry trends into compelling narratives and go‑to‑market materials. Acting as a critical link between data, storytelling, and sales enablement, you will shape how Walmart Connect communicates its unique value proposition across key verticals and audiences. You’ll collaborate across Sales, Media Insights, Product, Marketing, and Creative teams to create high‑impact materials that empower our sales organization and inspire our advertisers. This position sits within a team that supports Food and Beverage accounts, and you’ll report to the Senior Manager, Vertical Marketing within Walmart Connect Enterprise Marketing.

Key Responsibilities

Shape Category Narratives

• Build vertical‑specific stories that highlight Walmart Connect’s differentiated value proposition through the lens of your assigned industry categories.
• Translate complex data and insights into cohesive, actionable stories that demonstrate Walmart Connect’s impact across the path to purchase.

Enable Sales Success

• Partner with Sales to design category decks, case studies, and insight‑driven toolkits that empower teams to have richer client conversations and accelerate revenue growth.
• Ensure messaging developed for assigned categories is consistent with Walmart Connect marketplace positioning across all sales materials and enablement channels.

Influence Thought Leadership

• Collaborate on research and insights initiatives — including agency studies, advertiser perception reports, and category analyses — that position Walmart Connect as a trusted retail media authority.
• Develop materials that elevate Walmart Connect’s role in shaping the broader advertising and retail ecosystem.

Deliver Actionable Insights

• Make use of 1st and 3rd party data sources and tools to provide seasonal and category‑level insights that inform enterprise marketing campaigns, long‑term business planning, and client strategy.
• Surface and package key trends to support vertical growth narratives and internal alignment.

Integrate Enterprise Storytelling

• Collaborate with Content Strategy, Events, and Brand Marketing teams to ensure vertical narratives align with Walmart Connect’s overarching story and visual identity.
• Partner with Design and Creative Studio teams to develop cohesive, visually compelling assets.

Core Skills

• Strategic Storytelling
• Category Marketing
• B2B Marketing
• Insights Translation
• Sales Presentation Development
• Cross‑Functional Collaboration
• Sales Enablement
• Thought Leadership Development

Key Outputs

• Foundational sales toolkits for priority verticals
• Category growth narratives for advertiser engagement
• Case studies and success stories demonstrating measurable impact

Minimum Qualifications

• 5+ years of professional experience in advertising, product marketing, insights, or category marketing
• Proven experience developing messaging frameworks, go‑to‑market materials, and thought leadership content
• Visual storytelling and presentation design skills (PowerPoint, Keynote, or similar)
• Bachelor’s degree in marketing, communications, business, or related field

Preferred Qualifications

• Strong understanding of the U.S. advertising and retail media landscape, including full‑funnel measurement principles
• Demonstrated ability to translate complex data into actionable insights and compelling stories
• Experience collaborating across Sales, Product, Marketing, Insights, and Design teams
• Proficiency using consumer and media research databases (Nielsen, MRI, ComScore, etc.), including AI‑driven tools for content development and insight generation
• Experience supporting category marketing for Food, Consumables, or Retail sector

Benefits

• Competitive pay plus performance‑based bonus awards
• Health benefits: medical, vision, and dental coverage
• Financial benefits: 401(k), stock purchase, company‑paid life insurance
• Paid time off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, voting
• Short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more
• Live Better U: Walmart‑paid education benefit program covering tuition, books, and fees for a range of programs (high school completion to bachelor’s degrees, English Language Learning, short‑form certificates)

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.

Salary

• Hoboken, NJ (US‑10279): $96,000 – $186,000 annually
• San Bruno, CA (US‑08848): $104,000 – $202,000 annually
• Additional compensation includes annual or quarterly performance bonuses and, for certain positions, stock.

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and have a zero‑tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.