Senior Manager/Deputy Head - Performance Marketing

As a Senior Manager/Deputy Head in Performance Marketing, you will be responsible for driving revenue, user acquisition, and brand awareness through data-driven marketing strategies. Your expertise in digital marketing analytics will be crucial in optimizing marketing ROI and achieving business objectives. You are expected to play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency.

Your key responsibilities will include: - Developing and overseeing the overall performance marketing strategy with the content & advertising team - Creating and managing Google Ad campaigns (SEM) - Creating and managing Facebook Ads and Instagram Ads (Social media advertising) - Ensuring top organic search ranking positions (SEO) - Regularly reviewing and optimizing all advertising campaigns for positive ROAS - Managing paid listings on third party websites and media partners - Developing and overseeing email marketing and marketing automation strategy - Setting up, managing, and optimizing email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.) - Managing Google Analytics to track and measure all marketing campaigns - Regularly reviewing multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommending optimization action plans to sales and marketing teams - Conducting regular conversion rate optimization audits and executing A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets

Qualifications required for this role include: - In-depth knowledge of web analytics, Google AdWords, Facebook Marketing - Leadership skills with the ability to set and prioritize goals - Analytical mind - Proficiency in spoken and written English - Strong proven track record for managing millions in ad spend - Familiarity with email marketing platforms - Self-driven attitude - Degree in Marketing communications or equivalent - Graduation from a TOP School such as IIT, BITS, NIT, IIM, ISB, MDI, or similar institutions

This role offers an exciting opportunity to lead performance marketing initiatives and drive business growth through effective marketing strategies and analytics. As a Senior Manager/Deputy Head in Performance Marketing, you will be responsible for driving revenue, user acquisition, and brand awareness through data-driven marketing strategies. Your expertise in digital marketing analytics will be crucial in optimizing marketing ROI and achieving business objectives. You are expected to play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency.

Your key responsibilities will include: - Developing and overseeing the overall performance marketing strategy with the content & advertising team - Creating and managing Google Ad campaigns (SEM) - Creating and managing Facebook Ads and Instagram Ads (Social media advertising) - Ensuring top organic search ranking positions (SEO) - Regularly reviewing and optimizing all advertising campaigns for positive ROAS - Managing paid listings on third party websites and media partners - Developing and overseeing email marketing and marketing automation strategy - Setting up, managing, and optimizing email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.) - Managing Google Analytics to track and measure all marketing campaigns - Regularly reviewing multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommending optimization action plans to sales and marketing teams - Conducting regular conversion rate optimization audits and executing A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets

Qualifications required for this role include: - In-depth knowledge of web analytics, Google AdWords, Facebook Marketing - Leadership skills with the ability to set and prioritize goals - Analytical mind - Proficiency in spoken and written English - Strong proven track record for managing millions in ad spend - Familiarity with email marketing platforms - Self-driven attitude - Degree in Marketing communications or equivalent - Graduation from a TOP School such as IIT, BITS, NIT, IIM, ISB, MDI, or similar institutions

This role offers an exciting opportunity to lead performance marketing initiatives and drive business growth through effective marketing strategies and analytics.