Senior Partner Marketing Manager

What You'll Do

Lead the marketing strategy and execution of integrated campaigns and always-on programs that drive pipeline and revenue growth with Avalara’s strategic hyperscaler partners: AWS, Google Cloud, and Microsoft Azure. Reporting to the Senior Director of Partner Marketing, you will collaborate cross-functionally to build and scale joint go-to-market programs that accelerate growth, strengthen partner alignment, and expand Avalara’s presence across cloud ecosystems.

What Your Responsibilities Will Be

• Own the strategy, design, and execution of integrated, multi-channel partner campaigns including ABM, outbound, inbound, nurture, and partner enablement to drive acquisition and expansion within hyperscaler ecosystems
• Develop and execute joint marketing plans with AWS, GCP, and Azure that align to shared business priorities, pipeline goals, and MDF utilization
• Lead complex partner campaign deployments, ensuring alignment with partner SLAs, co-marketing requirements, and brand standards
• Define and refine joint value propositions in collaboration with Partner Management, Product Marketing, and Sales to deliver compelling, cloud-aligned messaging
• Own the channel strategy for hyperscaler programs, determining how to effectively activate campaigns across partner marketplaces, co-sell motions, and digital channels
• Collaborate with Field Marketing to align on flagship and regional events (including cloud partner events) to drive awareness, engagement, and pipeline
• Drive execution readiness across multiple stakeholders, proactively removing blockers and ensuring campaigns launch on time and at scale
• Monitor and analyze campaign performance using KPIs such as MQL to Opportunity conversion, pipeline contribution, and ROI
• Influence partner-sourced pipeline through co-marketing programs, enablement, and referral motions
• Track and report on partner program performance and ROI, delivering insights and recommendations to stakeholders in pipeline reviews and QBRs
• Continuously test, learn, and optimize campaigns using data, AI tools, and automation platforms to improve targeting, engagement, and conversion
• Leverage AI-driven tools and personalization strategies to scale content, enhance partner targeting, and optimize campaign performance
• Lead cross-functional collaboration across Sales, Partner Management, Revenue Marketing, and RevOps to ensure alignment with broader GTM strategies and KPIs
• Mentor and support team members by sharing best practices and fostering a culture of accountability, collaboration, and continuous improvement

What You'll Need to be Successful

• 6–8 years of experience in B2B marketing, with at least 5 years in partner, channel, or ecosystem marketing
• Proven experience developing and executing partner-led campaigns that drive measurable pipeline and revenue outcomes
• Experience working with hyperscaler partners (AWS, Google Cloud, Microsoft Azure)
• Deep understanding of partner marketing motions, including co-sell, marketplace, MDF, and joint GTM planning
• Demonstrated ability to collaborate across Sales, Partner, Revenue Marketing, and Product Marketing teams to deliver integrated programs
• Hands-on experience with marketing and sales technology, including platforms such as Marketo, Salesforce, 6sense, and reporting tools like Power BI
• Experience using AI tools to scale content creation, improve targeting, and optimize campaign performance
• Strong analytical mindset with the ability to interpret funnel metrics, pipeline performance, and ROI to inform decisions
• Excellent project management, organizational, and prioritization skills with strong attention to detail
• Effective communicator with strong presentation skills and the ability to influence stakeholders at multiple levels
• Comfortable operating in a fast-paced, cross-functional environment with a high degree of ownership and accountability

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

• Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

• We’re defining the relationship between tax and tech.
• We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
• We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.