Marketing Manager, TMTT Germany

Below is a quick‑reference summary of the role, the must‑have qualifications, and a ready‑to‑use sample cover letter you can adapt to your own experience.
Feel free to copy‑paste the sections that fit you, edit the specifics, and then attach the letter to your CV when you apply through the Edwards Lifesciences career portal.

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1️⃣ Role at a glance – “Senior Marketing Manager, Mitral & Tricuspid Therapies (Germany)”

What you’ll own	Why it matters
National marketing strategy for the German TMTT (Mitral & Tricuspid) portfolio, aligned with the European vision.	Sets the direction for growth, differentiation, and market share in a fast‑evolving therapeutic area.
Country‑level marketing plan (campaigns, product launches, events, KOL engagement).	Drives execution, brand awareness, and adoption of Edwards’ solutions in Germany.
Customer & KOL segmentation and partnership building with Medical Affairs, Clinical, Commercial, and external experts.	Ensures the right messages reach the right stakeholders and creates lasting relationships.
Impact measurement & reporting (KPIs, ROI, market‑share, pricing, ASP).	Demonstrates value of marketing spend to senior leadership and informs future investments.
Cross‑functional collaboration (European TMTT team, Country Marketing, Sales, Medical Affairs).	Guarantees consistency, best‑practice sharing, and alignment across the organization.
Travel – up to 40 % (national + occasional EU trips).	Keeps you close to the field, customers, and key congresses.

Core competencies the hiring team is looking for

Strategic / Analytical	Execution / Project Management	Leadership / Influence
• Ability to translate EU strategy into a German‑specific plan. • Market‑share, pricing, ASP, and competitive‑dynamic analysis. • Forecasting product lines (short‑ and long‑term).	• End‑to‑end launch and campaign management. • Event strategy (congresses, advisory boards, webinars). • KPI definition, tracking, and impact reporting.	• Influence across a matrixed organization (Medical, Clinical, Commercial). • Strong stakeholder‑management & negotiation skills. • Ability to lead cross‑functional projects and mentor junior marketers.
Language & tools	• Fluent German & English (additional EU language a plus). • MS Office Suite (PowerPoint, Excel, Outlook) – advanced.	• Excellent written & verbal communication (internal & external).

Minimum experience & education

Education	Experience
Bachelor’s or Master’s in Marketing, Economics, Biomedical Engineering, or related field.	8‑10 years in strategic marketing (medical‑device/health‑care). • Proven product‑launch and campaign record. • (Optional but valuable) Sales experience, cardiology/structural‑heart knowledge.

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2️⃣ How to position your CV for this role

Section	What to highlight	Example bullet (if you have similar experience)
Professional Summary	“Strategic medical‑device marketer with 9 years leading national launch programs and multi‑channel campaigns for cardiovascular solutions in Germany.”	• “Seasoned marketer driving €120 M portfolio growth in German cardiovascular market.”
Core Competencies	List the exact terms from the job ad (e.g., “Market‑share analysis”, “KOL segmentation”, “Cross‑functional leadership”).	• Market‑share & pricing analysis • KOL relationship management • EU‑aligned strategic planning
Relevant Experience	Focus on: – National strategy creation – Product launches (especially in structural heart disease) – Event & congress management – Collaboration with Medical Affairs & Sales	Senior Marketing Manager – XYZ MedTech (2020‑2024) • Designed and executed German launch of a transcatheter mitral‑repair system, achieving 30 % market share within 12 months. • Built a KOL advisory board of 12 leading cardiologists; generated 15 peer‑reviewed publications supporting product adoption. • Managed €5 M annual marketing budget; delivered 18 % ROI on multi‑channel campaigns.
Education	Include any coursework or projects related to health economics, market access, or biomedical engineering.	MSc Marketing, University of Munich – Thesis: “Pricing strategies for high‑cost cardiovascular devices in the German DRG system.”
Languages & Tools	German (native), English (fluent), optional French/Spanish.	• Advanced PowerPoint & Excel (pivot tables, forecasting models).
Additional Sections	Certifications (e.g., “Certified Medical Device Marketing Professional”), professional affiliations (e.g., German Cardiology Society), volunteer work (e.g., Edwards Network of Women).	• Member, German Society for Cardiology – Marketing Committee.

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3️⃣ Sample Cover Letter (German‑English hybrid – feel free to translate fully)

[Your Name]
[Street Address] • [City, ZIP] • Germany
Phone: [+49 …] • Email: [you@domain.com]
LinkedIn: [linkedin.com/in/yourprofile]

[Date]

Hiring Committee – Edwards Lifesciences
Edwards Lifesciences GmbH
[Office address]

Re: Senior Marketing Manager – Mitral & Tricuspid Therapies (Germany)

Dear Hiring Committee,

I am excited to submit my application for the Senior Marketing Manager – Mitral & Tricuspid Therapies (TMTT) position in Germany. With nine years of strategic marketing experience in the cardiovascular medical‑device sector, a proven record of launching and scaling high‑value therapies, and fluency in both German and English, I am confident I can help Edwards Lifesciences translate its European vision into a market‑leading German strategy.

Why I am a strong fit

Edwards requirement	My experience
Lead development of German TMTT marketing strategy	Designed the national go‑to‑market plan for a transcatheter mitral‑repair system (2021‑2023). Aligned product positioning with EU‑wide messaging while tailoring pricing, reimbursement, and KOL engagement to German regulations.
Identify strategic growth opportunities	Conducted a market‑share analysis that uncovered a 12 % unmet‑need segment in high‑risk mitral‑regurgitation patients; launched a targeted “Heart‑Team” education program that grew adoption by 28 % in the first year.
Execute product launches, campaigns, and events	Managed a €5 M launch budget, delivering a multi‑channel campaign (digital, congress, advisory board) that generated > 1 M impressions and secured 15 peer‑reviewed publications. Oversaw the German presence at ESC 2022, coordinating booth design, speaker sessions, and live‑case demonstrations.
Collaborate cross‑functionally (Medical Affairs, Clinical, Commercial)	Partnered daily with Medical Affairs to develop scientific slide decks for KOL meetings; worked with Sales leadership to translate segmentation insights into field‑force targeting models.
Measure impact & report to senior leadership	Built a KPI dashboard (market share, ASP, lead‑to‑sale conversion) that reduced reporting lag from quarterly to monthly and highlighted a 18 % ROI on digital campaigns.

What I will bring to Edwards

• Strategic acumen – Ability to synthesize EU‑wide objectives with German market nuances (regulatory, reimbursement, clinical pathways).
• Data‑driven decision making – Advanced Excel/PowerBI models for forecasting, pricing, and market‑share analysis.
• Stakeholder‑centric communication – Proven success in building long‑lasting relationships with KOLs, hospital procurement teams, and internal cross‑functional partners.
• Leadership in a matrix environment – Experience leading multi‑disciplinary project teams (marketing, sales, medical affairs) and influencing senior executives without direct authority.

I am particularly drawn to Edwards’ patient‑focused innovation culture and its commitment to diversity and inclusion. The opportunity to shape the future of mitral and tricuspid therapies in Germany—while collaborating with world‑class colleagues across Europe—perfectly aligns with my professional aspirations.

I would welcome the chance to discuss how my background, skills, and enthusiasm can contribute to Edwards Lifesciences’ continued success in Germany. Thank you for considering my application.

Sincerely,
[Your Name]

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4️⃣ Quick checklist before you hit “Submit”

✅	Item
1	Tailor the Professional Summary on your CV to mention “German cardiovascular market” and “structural heart disease”.
2	Insert quantifiable achievements (e.g., market‑share %, ROI, budget size, number of KOLs engaged).
3	Add a “Key Projects” section if you have multiple launch experiences – each with a 2‑sentence impact statement.
4	Ensure German language proficiency is clearly stated (native / C2).
5	Attach the cover letter (above) as a PDF, using the same header as your CV for a cohesive look.
6	Double‑check the job posting for any required documents (e.g., certifications, reference letters).
7	Use the Edwards Careers portal to upload your files; fill out any mandatory questionnaire fields (e.g., willingness to travel 40 %).
8	Follow up 7‑10 days after submission with a brief email to the recruiter (if contact info is provided).

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Final tip

If you have any direct experience with mitral or tricuspid devices (even as a sales rep or clinical specialist), highlight it prominently—Edwards places high value on clinical credibility when marketing structural‑heart therapies. If you lack that specific exposure, emphasize related cardiovascular experience and your ability to quickly acquire therapeutic knowledge (e.g., recent CME courses, collaborations with cardiology departments).

Good luck! 🎉 If you’d like a deeper dive into any of the sections (e.g., building a KPI dashboard, crafting a KOL engagement plan, or polishing your LinkedIn profile for the role), just let me know.