Senior Web UI/UX & SEO Specialist (India)

Lead Web (UI/UX) Designer

Location: Magarpatta, Pune (Hybrid)

Work time: 12 pm to 9 pm IST (Mon to Fri) • *Thank you for applying. Due to the high volume of applications, only candidates whose profiles align with the job requirements will receive a response**

About the Role:

Simplify Group is looking for a Lead Web Experience Designer to own the digital presence across all brands in the Group portfolio. This is a rare, high-scope role: you will be the central owner of web strategy, design, and execution for five distinct brands — Simplify Healthcare, SimplifyX™, Simplify Ventures, Simplify Alpha, and Maker's Merci — each with its own identity, audience, and purpose.

Beyond brand websites, you will own the end-to-end digital experience for Connect — Simplify Group's flagship annual conference — spanning the event website, Cvent configuration and management, attendee badge design and production, and mobile app setup and administration. You bring depth across the full web stack and the operational range to manage complex, concurrent digital workstreams without losing quality or consistency.

You are a designer who codes, a developer who thinks in UX, and a digital operator who measures everything.

What You'll Own:

1. Multi-Brand Web Portfolio

Own the design, development, and maintenance of web properties across all five Simplify Group brands — ensuring each brand retains its distinct visual identity while meeting a shared standard of quality, performance, and accessibility

Manage and govern multiple CMS environments (e.G., WordPress, Webflow, HubSpot CMS, Contentful, Squarespace) — including architecture, templates, component libraries, and contributor governance across brand teams

Build and maintain brand-specific design systems and shared component libraries, ensuring visual consistency and design velocity across properties

Translate complex narratives — healthcare technology, venture investing, and community giving — into web experiences that resonate clearly with each brand's distinct audience

Ensure all properties meet WCAG 2.1 AA accessibility standards and perform optimally across devices, browsers, and connection speeds

Coordinate with brand stakeholders across business units to manage content updates, campaign launches, and seasonal refreshes without bottlenecks

2. Connect Event Digital Experience

- Own the full digital experience for Connect — Simplify Group's annual flagship conference — from pre-event through post-event - Design, build, and maintain the Connect event website, including agenda pages, speaker profiles, sponsor showcases, registration flows, and post-event content hubs - Configure and manage the Cvent platform end-to-end: event setup, registration forms and logic, session management, speaker and exhibitor portals, attendee communication workflows, and reporting - Design attendee and VIP badge systems — including badge layout, variable data printing logic, sponsor recognition tiers, and on-site production-ready files — coordinating with print vendors as needed - Set up, configure, and manage the event mobile app (Cvent or equivalent): session schedules, push notifications, sponsor content, interactive maps, networking features, and live polling integrations - Build and manage the pre-event digital journey: email sequences, landing page personalization, countdown experiences, and speaker/sponsor asset portals - Deliver post-event digital wrap-up: session recording hubs, recap content, sponsor activation reports, and attendee follow-up experiences

3. SEO, AEO & Search Performance

- Own the full SEO roadmap across all Group web properties — technical SEO, on-page optimization, content architecture, schema markup, Core Web Vitals, crawlability, and indexation health - Build and execute an Answer Engine Optimization (AEO) strategy to ensure Simplify Group brands surface prominently in AI-generated answers, featured snippets, and zero-click results across Google, Bing, and LLM-powered search surfaces - Conduct keyword research, competitive gap analysis, and content opportunity mapping per brand in partnership with marketing and content leads - Monitor and report on organic search performance across all properties using Google Search Console, Semrush, Ahrefs, or equivalent

4. Web Analytics & Performance Intelligence

- Own the analytics stack across all Group web properties — GA4, Google Tag Manager, behavioral analytics (Hotjar, FullStory, or equivalent) — with clean tracking, data governance, and reliable attribution - Build and maintain real-time performance dashboards giving brand and marketing leadership visibility into traffic, engagement, pipeline influence, and conversion metrics per property - Translate behavioral data into prioritized recommendations: where users drop, what content converts, which CTAs underperform, and what the data says to change next - Establish UTM governance, campaign tracking frameworks, and cross-channel attribution models shared across the Group

5. A/B Testing & Conversion Rate Optimization

- Design, run, and analyze A/B and multivariate experiments across key pages, CTAs, forms, and user journeys using Optimizely, VWO, or equivalent - Maintain a structured CRO program with a prioritized testing backlog, statistical rigor, and documented learnings that continuously improve conversion performance across the portfolio - Partner with demand generation and content teams to test landing page variants, form experiences, and content placements that drive measurable pipeline outcomes

6. Personalization & Dynamic Experiences

- Architect and implement web personalization strategies — using tools such as HubSpot Smart Content, Mutiny, or Optimizely — tailored to each brand's audience segmentation model - Build persona-based dynamic content experiences that serve targeted messaging to different visitor segments by role, funnel stage, vertical, or account (ABM) - Connect CRM and marketing automation data into the web layer to enable account-based and lifecycle-aware web experiences

7. Project Management & Stakeholder Communication

- Own the end-to-end web project lifecycle across all brands — from intake and scoping through design, development, QA, launch, and post-launch measurement - Manage concurrent projects across five brands and the Connect conference using structured project management tools (Asana, Monday.Com, Jira, or equivalent) with clear timelines, owners, and status visibility - Communicate project status, trade-offs, and decisions clearly to stakeholders at all levels — from brand managers to Group leadership - Define and enforce web governance policies across the Group: page request intake, publish standards, QA checklists, accessibility reviews, and brand compliance - Mentor and guide junior web contributors or agency partners where applicable, maintaining quality and consistency across all touchpoints

Must Have:

Experience: 8+ years in web design, development, or digital experience — with at least 3 years in a lead or principal capacity owning web strategy and execution across multiple brands or properties simultaneously.

Technical Skills:

- HTML5, CSS3, JavaScript (ES6+) - CMS platforms: WordPress, Webflow, HubSpot CMS, Contentful, Squarespace - Google Analytics 4 & Google Tag Manager - AEO / structured data / schema markup - Web personalization platforms (Mutiny, HubSpot Smart Content) - Event mobile app configuration (Cvent, Whova, or equivalent) - Hotjar, FullStory, or equivalent behavioral analytics - Accessibility: WCAG 2.1 AA standards - Responsive & mobile-first development - Figma, Adobe XD, or Sketch for UX/UI design - A/B & multivariate testing (Optimizely, VWO) - Cvent — event setup, registration, sessions, mobile app - Badge design & variable data print production - Git / version control fundamentals - Cross-brand design system management

Soft Skills & Leadership:

- Exceptional written and verbal communication — translates technical tradeoffs into clear stakeholder decisions - Robust portfolio ownership mindset — you see across all five brands without any single one going dark - Highly organized and systems-oriented — you build repeatable processes, not one-off solutions - Data-driven and intellectually curious — comfortable with ambiguity, rigorous in how you resolve it - Collaborative without being consensus-dependent — you align, decide, and move - High attention to brand consistency and quality standards across very different visual identities - Comfortable managing a conference-scale digital production with hard deadlines and high visibility

Nice to Have:

- Experience supporting or building web experiences for nonprofit or community-giving organizations - Familiarity with Cvent's Attendee Hub and mobile app modules beyond basic configuration - Experience with headless CMS architecture or composable digital experience platforms - Working knowledge of HubSpot Marketing Hub, Marketo, or Salesforce Marketing Cloud for web-to-MAP integration - Basic understanding of AI-powered personalization and LLM-driven content discovery and AEO - Experience building ABM-specific landing pages and intent-based web experiences - Familiarity with HIPAA considerations in healthcare marketing digital environments - Working knowledge of Python or PHP for light back-end or API integrations