Sports Marketing Manager

Our client, a premier organization within the sports industry, is seeking a dynamic and results-driven Sports Marketing Manager to be based in Jos, Plateau, NG . This role is central to developing and executing innovative marketing strategies that enhance brand visibility, engage fan bases, and drive revenue growth for our sports properties. The ideal candidate will have a deep passion for sports, a proven track record in marketing, and a keen understanding of the Nigerian sports landscape. You will be responsible for managing all marketing campaigns, digital presence, event promotions, and strategic partnerships.

Key Responsibilities:

• Develop and implement comprehensive marketing plans to promote sports events, athletes, and teams.
• Manage the brand's social media presence, creating engaging content and fostering community interaction.
• Oversee the creation of marketing collateral, including advertisements, brochures, and digital assets.
• Plan and execute promotional events and fan engagement activities.
• Identify and secure strategic partnerships with sponsors and relevant organizations.
• Conduct market research and competitor analysis to identify new opportunities.
• Track and analyze marketing campaign performance, reporting on key metrics and ROI.
• Collaborate with sales teams to align marketing efforts with revenue generation goals.
• Manage the marketing budget, ensuring efficient allocation of resources.
• Stay current with industry trends, emerging platforms, and best practices in sports marketing.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in marketing, with at least 3 years specifically in sports marketing or a related industry.
• Demonstrated success in developing and executing integrated marketing campaigns.
• Strong knowledge of digital marketing channels, including social media, SEO, and content marketing.
• Excellent understanding of brand management principles and consumer engagement strategies.
• Proven ability to manage budgets and measure campaign effectiveness.
• Exceptional communication, presentation, and interpersonal skills.
• Strong project management and organizational abilities.
• Proficiency in marketing analytics tools.
• A genuine passion for sports and a comprehensive understanding of the sports business environment in Nigeria.

This is a unique opportunity to shape the marketing direction of exciting sports initiatives and contribute to the growth of sports entertainment in the region. If you are a creative and strategic marketer with a love for sports, we invite you to apply.